E-commerce SEO Services
Search engine optimisation for E-commerce websites is different to SEO for simpler information-only or ‘brochure’ style websites. E-commerce websites often have a complex site architecture with hundreds, thousands, even hundreds of thousands of product pages all with unique URLs plus dynamically created URLs from site search.
This means there are lots of technical factors that can affect SEO – duplicate content, URL structure, products moving locations or being removed altogether, canonical URL’s and much more.
Keyword research is also very important – if you have an E-commerce website and want to improve your natural search rankings, there are five types of keyword to consider:
Ranking for ‘trophy’ keywords
Broad, generic keywords which will be tough to rank for but when you do, will bring you masses of traffic. Example: ‘Widgets’
Ranking for ‘category’ keywords
Searches by brand or product type. Example: ‘Acme widgets’
Ranking for ‘branded’ keywords
Your website should be first every time anyone searches specifically for you – but your blog, social media accounts, videos and positive reviews should also appear on the first page. Example: ‘JDR Widgets Ltd’
Ranking for specific product keywords
Specific product searches or part numbers. Example: ‘blue widget 45CF7’
Ranking for high numbers of ‘long tail’ information keywords
Highly specific searches which will be low-traffic but high conversion.
Example: ‘Benefits of buying widgets’
Success in these three areas requires skill and discipline in a number of areas. These include high quality link building, detailed and thorough on-site optimisation for large numbers of individual pages, plus an effective social media strategy. But ranking is only half the battle – high Google positions do not necessarily equal sales. Matching keywords to the right landing pages and optimising those pages for conversion is where SEO leads to sales – and this is when E-commerce businesses can take off. Landing page optimisation requires detailed analytics, split testing multiple variables, market research and web design and development skills.
So when choosing us as your SEO Agency for your business, you are choosing one which understands the requirements of your E-commerce business as well as one which can help way beyond SEO alone.
Book an initial 20-minute online chat with Andy to find out:
- How we can help you achieve your goals
- How you can improve your sales and marketing
- And get useful, actionable tips & advice
Talk To us About Your Goals -
Book a Call WITH ANDY
Our Digital Marketing Services
Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.
Get found in the search engines with our professional SEO services. Whether your business operates locally, nationally or internationally we can help you get to page one.
Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast, and get a measurable ROI.
Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.
Website design & development - with a difference. Don't just get a new website, get a whole new online marketing strategy for your business.
Build an audience, grow your traffic and get people to love your business with content marketing which is 100% done for you. Our team will plan, create, publish, optimise and promote regular content for you.
B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.
Conversion Rate Optimisation
Improve your website performance with conversion rate optimisation services. Increase your marketing return on investment and boost your bottom line.
Reach your ideal customers with LinkedIn advertising - set up & managed for you. We provide LinkedIn ad campaigns for businesses that want to reach new markets & generate targeted leads.
Facebook advertising is an untapped goldmine for your business - it is fast, cost effective and has great impact. Tap into the power of the world’s biggest social media platform with our fully managed Facebook advertising service.
Targeted advertising on the Google Display Network including YouTube video advertising, remarketing and banner advertising. Get reach and brand awareness on a budget.
Put your marketing on autopilot & create an automated pipeline of enquiries for your business. Marketing automation strategy, technical set up and implementation services.
Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.