How to Promote an Event with Hubspot
by Will Williamson on 19-Feb-2016 14:23:43
So you are planning an event: a seminar, a webinar, or even a training day, and your purpose is to get people to attend your event. This is where HubSpot really shines. HubSpot's automated marketing technology and software are utilised in every capacity, ensuring that you are heard and noticed by those whose recognition you seek. This article will provide you with the conceptual process in the creation of an events’ promotion using HubSpot as your trusted marketing partner.
Where do People Sign-Up?
The first step is creating a place where people can sign-up for your event, a landing page. Your landing page will include a form on which attendees would be required to fill-in their information, for example, their Name, Surname, Age and email address. Other information that may be required, perhaps for further marketing purposes, can be added to the sign-up forms depending on your company or the events requirements, or simply for additional consumer data.
Getting People to your Landing Page
The next step in the process is getting people to your landing page, letting them know about your event by promoting it. This is done through the creation of quality content, or a smart asset, such as your blog, videos or infographics explaining the value of the event, and what they will be taking from it. This is an opportunity to give people a little taste of what they can expect from this event. The use and incorporation of ‘Call to Action’ (CTA) buttons built into the content page will be the access point that drives people to your events landing page.
Getting Viewers to your Content
Getting people to your information, or rather getting your information to your targeted audience is done through various media channels. Social media is a core component of this process and includes search engine optimisation (SEO) for keywords or display advertising aimed at sending the right people to the relevant platform to find event content. Targeted emails sent to a targeted group, or a broader group within your contact list, is another way that your event will be promoted. All of these methods are incorporated to get as many eyes on your content as possible, with the additional prompting of the CTA’s leading those interested to your event landing page.
What Happens Once People Have Signed-Up?
Those people that have signed-up for the event through the landing page are then added to a HubSpot contact list called attendees. Once attendance has been indicated, a workflow is then set up as a further promotion for the event. This workflow entails a series of emails sent via a trigger built into the landing page, and is activated every time the landing page form is completed. A series of follow-up emails are then sent to those registered attendees feeding them with information relevant to the event. Essentially you are giving them a little taste of what they can expect from the event. For physical events, it is a good and practical idea to send information regarding directions and parking facilities for example.
What a Successful Event!
Your event may have been a huge success, but that doesn’t mean the work is done. As a matter of fact, it may have just begun. Once your event has concluded, it is time to set up additional workflows: one for those who actually attended the event, and one for those who said they would but never made it. For those who attended the event, workflows would include follow-up information related to your event and information leading them to where you would like to take them next.
Perhaps another landing page or sign-up page for your next event. For those who didn’t follow through the workflow would include information for your next or similar events, as well as information regarding your company and its offerings, highlighting what you can do for them. After the event, you may want to add photos to Twitter or Facebook as a further advertisement or to show those that did not attend what they missed out on. You should definitely be updating your blog with the event highlights as well.
This entire process has been designed to optimise the use of automated marketing tools, making the entire process streamlined and extremely time efficient. The bulk of information gathered during this process is the starting point for your next marketing campaign or event promotion. Channels have now been successfully created and tested, granting your company a wider audience that is prone to want what you are offering.
Less time and money will be spent on these usually tedious and time-consuming tasks while greater time can be spent better servicing your company’s clientele. Best of all is that all of these functions can be performed through the campaigns tool inside HubSpot from one location, with a whole range of key performance indicators (KPI’s) to measure your marketing progress and success. So, when is your next noteworthy event?
JDR Group
JDR Group are a Platinum HubSpot partner - we work with small and medium sized businesses to help them get more traffic, get more leads, and get more sales using inbound marketing.
To find out more, call us on 01332 343281 or request a FREE Marketing Audit.
To find out more about JDR's events, go to https://www.jdrgroup.co.uk/ or subscribe to our events blog.
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

5 Easy Digital Marketing Ideas for Events Management
Using digital marketing channels can help you achieve more registrations than ever for your events. For events businesses, content marketing, social m …

Trade Shows vs Virtual Events: Adapting to New Marketing Realities
Trade shows were once the backbone of the manufacturing and technology sector, and for some business they still are. However, in the years since the C …

How To Get Customers Without Attending Networking Events
Networking events have been the backbone of sales for many businesses for many years – from the largest international symposiums to the local Chamber …