Social media can be something of a revelation to businesses who spent years spending a fortune on traditional advertising while bringing only limited results. The feeling you get when the first leads start coming in from your first Facebook advert, seeing your ‘like’ counter growing day by day, realising that this stuff really works - is simply priceless. In retrospect it is easy for businesses to see why so many companies use social media, and many kick themselves for not getting on the bandwagon years ago.
Social media marketing is affordable, fun, scalable and delivers results. No wonder so many businesses set up new accounts on Facebook, Twitter, LinkedIn and Instagram every day.