Content Marketing Agency – Derby, Midlands: Content Strategy, Creation & Promotion

Why Content Marketing Matters

Content marketing is, essentially, the creation and distribution of consistent high-quality content to a highly-targeted group of people that’s relevant and valuable to them. The objective of this content is to encourage the reader to take some sort of further action, such as visiting a website or making a purchase. Content marketing can do all of the below and more:

  • Increase Brand Awareness
  • Help to Convert and Nurture Leads;
  • Assist with providing Improved Customer Services;
  • Increase Customer Loyalty, thereby Increasing Retention;
  • Open the door to up-sell other products, thereby further increasing revenue;
  • Transform customers into evangelists who will tell others about your business.

Download Your FREE eBook

Why Choose JDR As Your Content Marketing Agency?

Our team of experts specialises in the creation of content that’s not only compelling to the visitor, but irresistible to search engines as well. When you enlist the expertise of the JDR team, you’ll benefit from copy that:

  • Speaks directly to your customers;
  • Presented in a palatable and professional manner ;
  • Focuses on the benefits of your product or service to your customers;
  • Is descriptive so that search engines can more easily rank your site;
  • Is written in your customers’ language so that it’s easy for them to understand;
  • Contains calls to action that leave customers with no doubt about which step they should take next.

The quality content we provide will present you to be a professional in your field, encouraging customers to consider your brand more thoughtfully rather than seek the product or service elsewhere.

What Types of Content Creation Do We Offer?

Content creation does not just mean blog articles though – it also includes the following:

White papers
eBooks
Checklists
Video
Infographics
Podcasts
Animations
expert-reviewed

Every Content Marketing Plan Needs a Strategy

The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.

You need a content strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.

Claim your FREE Marketing Audit

Related Articles

Why You Should Start Using Facebook Messenger Bots

Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information online, much of it is conflicting and may not be relevant to your business. However, one of the most versatile and easily actionable strategies is the use of Facebook messenger bots. Our experts at JDR know how useful they can be and have created this short guide for you.

Using Case Studies To Help You Win More Proposals

Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with the price too. This is usually exaggerated when customers are looking into entering a long-term contract. In these cases, simply reassuring the customer may not be enough, and our experts at JDR have found that it is often better to show customers rather than tell them. The best way to do this is through the use of case studies, showing the benefits of your product and services to customers, as well as offering quantifiable and empirical results.

What Is IGTV? Why Should You Be Using It?

IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's current video sharing platform, Instagram Stories, because the length of the video has been increased to up to ten minutes - raising to sixty minutes for verified/popular accounts.

The Science Behind Creating High-Converting Email Marketing Landing Pages

By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and calculating the perfect introductory or promotional deal, as well as designing a stunningly enticing message filled with excellent copy and clever wordplay.