Content marketing is, essentially, the creation and distribution of consistent high-quality content to a highly-targeted group of people that’s relevant and valuable to them. The objective of this content is to encourage the reader to take some sort of further action, such as visiting a website or making a purchase. Content marketing can do all of the below and more:
Our team of experts specialises in the creation of content that’s not only compelling to the visitor, but irresistible to search engines as well. When you enlist the expertise of the JDR team, you’ll benefit from copy that:
The quality content we provide will present you to be a professional in your field, encouraging customers to consider your brand more thoughtfully rather than seek the product or service elsewhere.
Content creation does not just mean blog articles though – it also includes the following:
The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.
You need a content strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.