Content marketing is, essentially, the creation and distribution of consistent high-quality content to a highly-targeted group of people that’s relevant and valuable to them. The objective of this content is to encourage the reader to take some sort of further action, such as visiting a website or making a purchase. Content marketing can do all of the below and more:
Our team of experts specialises in the creation of content that’s not only compelling to the visitor, but irresistible to search engines as well. When you enlist the expertise of the JDR team, you’ll benefit from copy that:
The quality content we provide will present you to be a professional in your field, encouraging customers to consider your brand more thoughtfully rather than seek the product or service elsewhere.
Content creation does not just mean blog articles though – it also includes the following:
The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.
You need a content strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.
Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuitive, practical tools and has an impressive track record of enabling successful growth for thousands of diverse businesses.
This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a specialist in thermal engineering this business designs, manufactures, installs and supports heat treatment products.
Websites are not like fine wines – they don’t age gracefully. If your website is more than a few years old and you haven’t had it updated, the likelihood is it will look tired and out-of-date at best and lacking in functionality at worst. Older websites often need a complete redesign rather than tweaking around the edges, and this can be a considerable investment.
Marketing has most definitely evolved over the past 5 decades, with new ideas and theories developing yearly from a variety of different academic scholars and strategists alike. For this reason identifying which tools are best suited for your marketing message are crucial. This article seeks to explain which traditional marketing theories exist and which contemporary marketing theories you should consider in the future.
Leads are the life-blood of any successful business. Generating leads will help you to make sales and pull in more revenue. One of the key things that your website should do is to help find leads which you can then follow up on. However, some businesses can struggle with this - while there can be a variety of reasons for this, it could be that your website itself that is the big problem. You might get lots of traffic, but just aren't seeing it convert into genuine leads.
