Don't just get a new wesbite - get a whole new web marketing strategy
Tell us about your projectWhat do you want from your website? For most businesses, it’s because they want to attract enquiries and sales as well as deliver value to your existing customers. In order to grow your business, your website will need to be well designed, mobile responsive, be information rich and with compelling copy and great calls to action. But beyond that, the website needs to fit your overall strategy, and you’ll need to drive traffic to it with ongoing content creation, social media marketing, Google AdWords/Pay-per-click and search engine optimisation (SEO). At JDR, we provide all of this, in one place.
We see websites every day that look great… but don’t generate any leads or sales. We design sites that will get traffic, that will convert, and that will be part of your whole marketing plan. Plus FREE training, FREE regular marketing workshops, a dedicated project manager, and fantastic support with no automated messages or waiting on hold.
Sites vary according to the platform, type of design, size and complexity of the site, and we customise every proposal according to your specific needs
We have built sites in lots of different platforms including WordPress, Drupal, Opencart, Magento and Prestashop – however we have developed a unique and proprietary CMS system called JDR Enterprise
This is partly how the site is built, and will also need search engine optimisation (SEO) – you can read more about our SEO services here
Let us know a little more about your business and what you’re looking for – one of our team will be in touch to give you an idea of cost and explain how we can help.
The idea of the first meeting is purely exploratory – for us to understand your business and to explain how we can help you. We will ask a lot of questions and want to get to know what you need from the website and your online marketing. Some clients have very clear and specific briefs, others look for our advice and ideas, either way we will use this initial meeting to agree on the brief.
Our next step will be to present an action plan to help you achieve your goals from your website, which can include showing examples of sites we have worked on and an initial plan for the new site, as well as a plan for any on-going services we may recommend. All of our website projects are done to fixed budgets, agreed up front so that you have no hidden costs and know exactly what you will get for your investment.
Based on our discussions, we will prepare a formal project brief. We will email a summary to you of the brief so that you can check it – if there are any alterations or any changes you can then let us know. This enables us to ensure everyone is on the same page and means that copy and design can be right (or very close) first time around.
We will assign a project manager to you – this will be the person that oversees the project and will be your point of contact throughout.
You will receive a to do list for you, so you have a clear list to work through – this can include sending us images, logos, testimonials, content etc. We may also send further questionnaires to help with specific elements of the project.
We will then email you a draft design of the website for you to review – depending on the project this can be just the home page or several internal pages/landing pages as well. You can then provide feedback, and we will make changes based on that feedback – there is no limit to the number of changes/revisions during the design process, so you can be certain that you will be happy with the final design.
We will send the content we have agreed to write for you for you to check and where necessary, amend. As with the design, we are happy to make as many revisions are necessary to ensure you are happy with the final outcome.
Once you are happy with the design concept and copy, we’ll ask you to confirm that you approve each of them and we will go ahead and move to the next stage.
Once approved we will then build the site to the design we have agreed. We will create the full site structure, add the content and style the internal pages.
We will ask you to review the site and your project manager will go through it with you, so that each page is right. Often there will be amendments, additional content to add, images to changes, calls to action to add etc. at this stage to get to a point where the website is ready to be signed off and put live.
We run several tests before putting a site live, and once these are complete we will be ready to switch the domain name away from your current site and over to the new site. We also have a checklist of tasks to complete once the site has gone live to ensure the switch-over process is as smooth as possible.
We offer all of our website clients free training to teach you how to edit the site using the content management system your site is built on. We call it ‘Thursday club’ as we hold these training sessions each month on the last Thursday of the month, at our offices.
When a visitor lands on your website your end goal is for them to take action, whether it be a website purchase or a service enquiry. You may not think it but the actual layout of your internal pages can play a massive part in your visitor conversion rate. When reviewing your internal page layout, you must consider the below points:
As you may have guessed from our other articles, web design is not easy. There is a lot of thought that goes into the process, not to mention time and money. With all the important elements that must be considered when building and maintaining a website, it can be quite easy for mistakes to be made. A lot of mistakes can go unidentified if the site isn’t regularly checked and, while they may not be mistakes that will render your website unusable, if left untreated, they will certainly hinder your website from reaching its full potential. Here are 4 web design mistakes that could be hindering your website.
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