It seems everyone owns either a tablet or smartphone these days. Moreover, the latest marketing trend is the mobile website. However, this trend does not look like it is going anywhere soon; more and more customers every day are using their mobile devices to purchase products and services.
You may wonder why you should bother with a mobile website when customers can just go to your regular site on their devices. However, the problem with that is a smaller device like a smartphone or tablet simply doesn’t have the same processing power that a large computer does. Moreover, sites designed for PC are not optimised for smaller devices and, therefore, your customer may have longer load times resulting in them looking elsewhere. Trimming the customer journey from enquiry to purchase is crucial to the success of your organisation.
In some cases, the device may simply notify them that it is closing the page because it is too large to load. This is a frustrating experience for any mobile user and may reflect poorly on your business.
Indeed, the mobile website is an incredibly powerful tool that you can use to get an edge on your competition. Still not sure if a mobile website is a good idea for your business? What if we told you that a mobile website could:
In addition to having a mobile website, you can also reach customers directly with texts. Moreover, mobile marketing requires your potential customers to agree to receive your messages, which means no worry about spamming or other communications regulations.The QR code is an innovative tool that reaches your customer almost instantly. A black and white square can contain anything from further information about a product to special offers, and all your potential customers have to do is download a qr scanner on their device to scan the code with their device. This code can also be printed on different items including business card, merchandise and poster campaigns.