Where to Focus Your Marketing Spend for the Best Returns
by Will Williamson on 14-Oct-2021 11:30:00
Since the outbreak of COVID-19, lots of businesses that depended on high street footfall had to adapt - and respond, with strategies designed to generate more online sales. Businesses in many sectors experienced slow periods in 2020 (although some were booming like never before!). As 2021 has progressed, it has been vital for SMEs to plan wisely to get the optimum return from their marketing budget after a difficult year.
Of course, the best way to approach this varies from one sector to another, and you will have to consider your customer base and the products you want to sell. Notwithstanding, here are some ideas of how you could allocate your marketing spend during the remaining months of 2021.
Email Marketing
Email marketing has stood the test of time, and it still works really well today. The Data Marketing Association reported that, in 2018, email marketing returned roughly £42 for each pound invested, a very impressive ROI. A big reason behind the success of email is that it enables you to target your audience directly and specifically.
Your email broadcasts have to pique the interest of recipients, be easy to understand, and tailored to your prospects. They should include helpful information, enticing subject lines, an appealing design, and clear calls to action. If this is unfamiliar territory to you, then hiring an expert to do it is a sensible use of your marketing funds. The JDR Group offers a range of B2B email marketing services that can ensure the success of your email campaigns.
Content Marketing
Businesses have used ‘content’ - a convenient blanket term for blog articles, infographics, videos, social media posts, emails, and downloadable material; any sales material not involving direct human contact by phone or in person - to convert their website visitors into customers for years. The content you publish online is what sells your business to the public and explains what you have to offer. Content is a unique type of marketing in that it becomes more effective as time passes – once published, a good blog will continue boosting your Google ranking, increasing your domain and brand authority, and drawing visitors to your site, for years. The effectiveness of your body of content will carry on increasing, if you add to it regularly. Blogging, especially, is a simple way to update the content on your website regularly, and address your readers at each stage of their buyer journey.
Video Sales
No discussion about content marketing in the post-pandemic year of 2021 would be complete without mentioning video. There are over two billion active users on YouTube each month, and ninety-three percent of brands attract new customers from videos they publish on social networks. Video content is now one of the most popular and cost effective means of growing your business online, in the absence of face to face sales through other channels.
If you don’t have a mixed team of experienced writers, graphic designers, and other professionals in house, content creation is best outsourced to a business growth specialist. The JDR Group can create content in different formats that is ready for use across a variety of mediums, advising you along the way on how to grow your business through video sales.
Search Engine Optimisation (SEO)
At a time when many businesses are increasing their online presence and online visibility, it is more important than ever – increasing your investment in SEO is a wise move this year. Hubspot reports that almost two-thirds of businesses invest something in search engine optimisation, so spending some of your marketing budget to improve your website ranking will attract your target audience and help you to remain competitive. The JDR Group can devise a full SEO campaign that will bring the right customers to your website, and then help you convert them into paying customers.
Find Out More
Having a good marketing plan is beneficial to SMEs in any field, but without focus and direction, it is easy to spend a lot of money without seeing great results. Make your marketing spend work harder for you by partnering with an agency with a track record of delivery – and experience of helping customers thrive during tough economic times. Contact the JDR Group today and let our experts devise the most cost effective sales plan for your business.
Image:
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

4 Steps To YouTube Success For Businesses
We are over two weeks into the new year now so hopefully, you're back into the swing of things. Many businesses this year are going to be revitalising …

4 Tips For Email Marketing Perfection
Regardless of what you may have heard or what your perception of it may be, email marketing is as important for businesses today as it ever has been. …

5 Reasons NOT To Use Yell For Your Internet Marketing
The Yellow Pages was once a major part of any businesses marketing plan – it dominated the 80’s and 90’s. If you operated in a local area you wanted t …