Social Media Marketing for Manufacturing & Engineering Companies

HubSpot Onboarding Accrediated JDR Group

Your online presence is only as strong as the content you publish online on your website, your blog, your social media accounts, and industry platforms. Your manufacturing company will need to thoroughly embrace content and social media marketing if you want to keep up with your competitors and stand the best chance of making sales online. However, putting out old content simply to appear active is a waste of your time and that of your customers. Your content strategy has to be tailored to the needs of your sector and, most importantly, to the questions and concerns of your target buyers at each stage of the buyer journey.

We can help you create compelling content that generates leads and converts customers and that helps build your business a better and more powerful presence online. Your marketing content can be used to attract new customers and engage their interest while keeping your acquisition costs low.

3000

Businesses Helped

650

Businesses Onboarded With HubSpot

1000

Websites Built

Our Social Media Marketing Services

As an inbound marketing agency with expertise in a wide variety of fields such as SEO, content marketing and Google Ads, we can integrate social media marketing into your overall digital marketing strategy. We work with LinkedIn, YouTube, Facebook, Twitter and Instagram, and more.

Our social media marketing services are tailored to your needs – no two programmes are exactly the same. We will first seek to understand your business, your goals and your industry, and our social media marketing services can then include:

Website Content

Blog Posts

Infographic

White Papers

E-books

Videos & Vlogs

Podcasts

Quizzes

Surveys

Webinars

Case Studies

Testimonials

social media marketing for the JDR Group's Instagram

Social Media Marketing for Manufacturing Companies

Today's B2B buyers are doing more and more business online, and spending more time networking with suppliers and customers on Facebook and LinkedIn. Therefore, having a strong presence on social media platforms, particularly LinkedIn, is a must for any manufacturer who wants to maximise profits and build a prospect network, especially in the absence of face-to-face trade events. Creating and posting engaging social media content could help you to:

Build awareness of your brand
Promote specific products and services
Distribute your marketing content
Engage with existing and potential clients
Carry out customer research
Position your company as an industry leader

Sophie recording content for JDR's social media marketing

Why Do You Need Content and Social Media Marketing?

Engaging in content and social media marketing could benefit your manufacturing company in several ways. For example, it could help you to:

Attract more people to your website and generate more leads
Persuade more leads to become customers
Retain more of your existing customers
Make better use of your customer database
Reduce your acquisition costs
Boost your position in the search engine results page (SERPS)
Become thought leaders in the manufacturing industry.

Work With JDR Group: Increase Your Website Traffic By 191% & Lead Generation By 654% In Just 12 Months

Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc) to modern inbound techniques (SEO, content, social media etc). In the past two years we have developed something which goes beyond a campaign, or individual marketing tactics - we've developed an entire system for sales and marketing that helps businesses grow.

Industrial Pump Suppliers

Inbound Marketing For Industrial Pump Suppliers [Case Study]

Machine Manufacturers

Case Study: Machine Manufacturers Go From 10 Leads A Month To 100+, Generate £29m+ in Sales Pipeline

This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve through trade shows/exhibitions...

Engineering Company

Case Study: 4-Man Engineering Company Go From 2 to 74 Enquiries A Month

This client is a small engineering firm - a company of just 4 people based in East Anglia. When we first met they had recently updated their website, which looked good - but there was no real marketing plan behind it...

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”

Mike Coates

“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”

Derek Bennett

“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”

Lewis King

“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”

Frances Hamilton

“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”

Shaun McCluskey

“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”

Mike Gee

“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”

Matt Lacey

Social Media Marketing For Manufacturing & Engineering

Social Media & Content Marketing For Manufacturers

Our Social Media Marketing Services

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