How To Increase Your Sales With JDR Group

As a marketing agency, most of our clients actually want more sales – rather than just better marketing for the sake of it, or to simply look better. And to increase your sales, you will need effective marketing and lead generation – but the leads need to be converted and this means improving your follow up, your sales process and potentially improving the sales skills of you and your team.

Is Sales Holding Your Business Back?

A strong sales culture in your business is more than just having great salespeople – it is about having great sales systems and processes. Most small and medium-sized businesses, however:

• Have no consistent method for prospecting for new business, relying only on word of mouth/referrals for new business
• Do no follow up as effectively as they could – with busy busines owners and salespeople only dealing with the most immediate/urgent sales enquiries and not working the database
• Have no defined, measurable sales process for converting leads into customers
• Have no ongoing professional development or training for salespeople, meaning sales results do not improve over time

Without effective sales, your marketing will not get as high a return on investment as it could. Lost sales opportunities also cost you time, and most importantly of all - market share.

Improving your sales results, on the other hand, goes straight to your bottom line and makes your business more successful. Improving the systems in your business, and the skills of your team, can give you long term benefits which make your business more successful long into the future.