What Content Should Construction Companies Share On Social Media?

Stuck for ideas about what to post on your construction business social media accounts? Look no further than the 10 ideas below to get your customers to stop scrolling and pay attention.

1. Project Spotlights

One of the main reasons that prospective clients, contractors, suppliers, and competitors visit a construction business’s social media page is to look at what projects they’ve been up to, so give them what they came for. Facebook and Instagram, especially, are great places to share before and after photos and videos of completed projects to showcase your work, and LinkedIn can be used to post more detailed progress updates on ongoing projects, with information about milestones and achievements.

2. On-site Images And Videos

Videos and images can also be used on social media to showcase your professionalism, compliance, and attention to quality on-site. There are many ways you can do this, from article-style content and accompanying images (LinkedIn), to ‘day in the life’ videos created by one of your staff or contractors (Facebook, YouTube). This type of content can be good for recruitment as well as making sales.

3. Customer Testimonials And Feedback

Get your customers to submit testimonials or feedback from completed projects, talking about their positive experiences. Post the full testimonials on your website, while on social media, share quotes from the client paired with photos or engaging visuals, with a link back to your full case studies or project page.

4. Educational Content

Social media can be a good channel for educating customers and building your business’s credibility and expertise. While longform content is better saved for your blog, you can still address frequently asked questions (FAQs) on social media (especially LinkedIn & Facebook), share industry insights, and provide guidance for partners and customers.

5. Re-Shares

Build a network on social media by re-sharing project pictures, news, and important updates from stakeholders within your supply chain. This is a great way of cementing existing relationships and forging new ones, as well as for encouraging back links to your website (which increase your search visibility on Google).

6. Health And Safety Tips

Health and safety is a good way of building credibility and gaining attention for your business on social media, especially among decision-makers actively looking for a main contractor or partner. Timing your content to coincide with an important industry event, such as UK Construction Week London 2025, gives you the opportunity to use event-relevant hashtags to improve visibility and search traffic, as well as for starting conversations with businesses who may be attending. #healthandsafety, #UKCW2025. You can also post short form workplace safety tips or explain the protocols and standards that your business follows on site.

7. Construction News And Trends

Many businesses use social media to share their insights or predictions about current industry trends – sustainable practices, construction techniques, global supply chains, materials, tariffs, and regulations are important ones at the moment. Keep any content you post short form and to the point, perhaps linking back to a more detailed blog post or downloadable guide on the subject to attract traffic back to your website.

8. ‘Q And A’ Content

Facebook and LinkedIn are good platforms for hosting live question-and-answer sessions to engage your customers about any issue connected with construction, renovation, health and safety, and so on. This can be open-ended, or take the form of polls, surveys, or quizzes. This not only encourages engagement but also gives you valuable insight into your customers’ current concerns and priorities, allowing you to tailor your content strategy for better results.

9. Community Engagement And News

Visual-driven stories about your involvement with local charities, community projects, and sports clubs are always winners on social media, highlighting your partnerships with other businesses and grassroots organisations. This not only paints your business, employees, partners in a positive light, but can also help to drive local traffic.

10. Innovation And Technology

Another image-based social media content option is to showcase your latest investments in plant and machinery. Use this to demonstrate your commitment innovation and the ways in which your investments enhance efficiency and productivity on site, reduce emissions, and improve outcomes for customers.

Creating a Balanced Social Media Strategy

One of the mistakes we often notice with construction social media accounts is the tendency to focus too heavily on one or two of these content types, to the exclusion of others. For example, some businesses solely post project photos, while others rely too heavily on ‘meet the team’ or community fundraising content. This can make your social media feed appear boring and deter potential engagement. The key to successful long term social media management is to vary your posts and the type of content you publish, with a balance of video, written, and visual content. Also, post regularly. Find a consistent rhythm that works for you and your customers, whether this is four times a week or once a week, and commit to it long-term. This will maximise your search visibility and keep current contacts coming back for more.

What Next?

Social media is one of the most important lead generation avenues for modern construction businesses. For support developing the right content strategy for your business and its customers, please contact one of our social media team today by clicking here, or by calling 01332 343281.