How To Properly Structure Your Business' Website
by Will Williamson on 14-Sep-2018 15:30:00

With more and more people turning to the internet as a method of finding new products and services, it is essential that your business has an easy to use website that clearly sells your product, encapsulates your business messages and encourages repeated use.
Structuring a website properly can be difficult, especially if you are new to web design or website structuring. Balancing the many necessities to optimise your website is challenging, and so our experts have created a brief guide on properly structuring your business’ website in order to make it professional, well integrated and well designed to add value to your brand and products.
1. Headers Are Key
Not only must you ensure that your domain is easy to remember, easy to find and clearly shows the nature of your business, but the rest of your content headers should also do the same. By having punchy and informative titles which are easy to navigate, end users can navigate your website with ease. It’s also important to use SEO keywords throughout your headers as these are weighted more heavily by search engine algorithms.
2. Footers Are Just As Important
When designing a website, many people forget just how important the page’s footer is. It should be a place where users can obtain your contact information, information about your business support hours, links to social media platforms and channels, as well as a sign up/newsletter subscription page. Essentially, it should show the customer exactly how to get involved with your business across all of its platforms.
3. Include A Blog
Not all websites include a blog and this is a fundamental mistake. Not only does a blog offer the customer informative posts about topics relating to your business, and thereby answering some of their potential questions, but it also helps to maximise SEO through integrated keywords. Having a blog means your website is more likely to feature higher in search engine results, and the additional website traffic generated through this will have many benefits for your business. Blog posts should also be shareable and allowing users to connect these blogs with their social media pages will help to increase the people who access your site.
4. Mobile Friendly
Since the vast majority of phones are now connected to the internet, and people are more likely to use their phones for searching while on the move, it is essential to structure your website in a manner that is mobile friendly. If your site cannot easily be viewed on a mobile device, then potential customers will find competitor sites which are easier to use. Instead of having a long horizontal menu running across the top of the screen, incorporate a drop down ‘hamburger’ menu for mobile devices.
While these are the most important features to consider when structuring your business’ website, it is by no means a comprehensive list. A properly structured website should be well integrated (which comes from correctly using internal hyperlinks), look professional and add value to your brand, company, and products. Website structuring can be difficult but by following the above advice, your end users will find your website far easier to navigate, increasing your brand reputation and sales.
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

The Buyer Journey: Why Your Website Doesn’t Work (As Well As It Could)
For some businesses, the buyer journey is fairly simple – people decide they want your product, they find your website, they buy it. If you sell ‘widg …

Me, Me, Me, Me – Does Your Online Content Just Talk About Yourself?
As a business owner, you want to make money. To make money, your business needs to makes sales. To make sales, your business needs to promote its prod …

Grow Your Business By Understanding Your Clients
Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the p …