How To Convince Your Team About The Power Of Inbound Marketing?
You may be wondering how on earth you are going to convince your team about the power of inbound marketing? If this is the case, keep reading.
Inbound marketing is a completely different outlook on not just your marketing, but your entire business. Adopting this strategy involves a change in mind-set of both the company and its customers.
Inbound is about content, attention, and engagement, helping to build a connection with potential customers through gentle nurturing, and by providing useful and relevant information.
By approaching customers in an organic way rather than a destructive way, you will find this actually makes future efforts easier as you have already generated the momentum, powered by your creativity.
1) Cost Effective
Inbound marketing is an extremely cost effective way to get a business out there, and is the perfect marketing strategy for those on a budget, which makes a great starting point when pitching the idea of inbound to your team.
Inbound marketing campaigns that have the potential to reach a wide audience, fall within a relatively small price range as opposed to outbound. According to the Strategic Blog, inbound costs 62% less per lead than traditional outbound marketing.
The idea is that your business targets people that are actively searching for a service therefore this is a lot more cost saving for companies as the traffic generated this way requires less persuading.
2) Reach New Markets & Audiences
Inbound Marketing has very few limits, allowing you to run varied campaigns, enabling the chance to reach new audiences and diversify your reach. Did you know that 8 out of 10 people self-identify as blog readers? Just think about how many people that is! And how many opportunities you're missing by not sharing the very simple, but very VERY effective content! On average, brands who publish 15 articles per month convert 1200 new leads per month.
Studies have shown that website traffic increases up to 30% after 21-54 blog posts, and this comes with added benefits:
- Ultimately, more revenue.
- More people to refer your website to others/share online.
- Ranking higher on Google.
3) Customer Relationship Management
A positive customer relationship should never be overlooked. A successful businessman/woman would never just go in, get the job done and then leave without any real communication.
How many leaflets do you get through your letterbox a week? A lot. How many TV ads do you switch on mute or fast forward? A lot. How many cold calls do you hang up on before the person on the other end has even said their third word? That's right. A lot. Well, Inbound Marketing does not interrupt anyone's flow of activity to get attention, it follows the rules of the consumer. They read your blog article off their own back, and they sign up to your email list off their own back. This helps build a very strong customer relationship as this way they don't feel pushed or hassled, and they put a sense of trust in you as a result of this.
This not only builds relationships with new customers, but also strengthens your relationship with past or current clients.
Inbound and the platforms that support this strategy, such as Hubspot are great for tracking every interaction between yourselves and the potential prospects and leads. This allows you to pinpoint exactly what is effective and what areas of your campaign are capturing those leads.
This type of marketing lets you really see what your audience reacts to the best and the most as well as highlighting which areas of content you should focus on further to expand your company's online following. This helps you to avoid wasting your valuable time sending emails to people that are definitely not interested in your product or service for example.
Hopefully these points have helped you convince your team about the power of Inbound Marketing and the positive impact it can have on your company when put into practice. If you have any queries, please comment below or call us on 01332 343281 for an informal chat.