Brand Identity: Just a Logo?
by Yasirah Fatimah on 20-Apr-2015 10:21:00
Do you know the difference between brand, identity and logo? Although the three terms are most commonly used in conjunction with each other; believe it or not, they mean and do completely different things.
I myself, just as I'm sure a lot of other people, am guilty of having used the words interchangeably many times. What is worrying about this misconception though, is that not been able to distinguish the difference, can potentially cause harm to your business and limit you from gaining leads. We're going to go through with you the differences between these confusing terms. Let's start.
Logo
A logo is pretty much as simple as it gets. It's a graphic that incorporates a symbolic representation of any service or organisation. A logo mainly consists of some sort of emblems and generally features the company name. The purpose of a logo is for visitors to be able to recognise your business and trigger a positive reaction.
Brand Identity
To make everything look instantly recognisable to consumers, most businesses use brand identity. This is a marketing method integrating materials with the logo design to raise awareness of the company. Brand identity is mainly done through; personalised company merchandise, websites, brochures, signage, uniforms etc. It is the outward expression of that identity in a way that is contextually relevant to the world the brand lives in.
Brand
Brand is more about the personal relationship between the consumer and business. It holds the emotional connection between the two through the ethos and standards that the business sets out to its audience. Establishing a brand essentially creates character. This can be done by volunteer-ism or even support of good causes and involvement in the community. These values of the business are evident throughout whatever they do, from their innovative products and advertising, right through to customer service. Brand is the perceived as the emotional corporate image as a whole.
Conclusion
Whilst the certainty of a difference is definite, the meaning behind the three terms has been debatable. To me, brand is whatever is left in the consumers head when nothing is in front of them, it's what you think of a company. You can see the brand as more of an internal aspect to the business, something that can be controlled. Whereas the logo and brand identity are more of an outside look, you can help shape and influence that vision but it is up to the customer to distinguish the image that you set to them through the logo and brand identity. Branding is the whole experience, the look, the feel, the service/product etc.
Creating and establishing all three is a tough task, especially if the members in your team don't have the expertise to do so. Fear not! JDR are here for exactly that reason and we can help you. For more information give us a call on 01332 343 281.
Article by Yasirah Fatimah- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Web Design VS Web Development: What Are The Main Differences?
Every website requires a mix of web development and web design to achieve success. However, these two terms are often used interchangeably by lay peop …

A Guide to Keyword Match Types in Google AdWords
When creating a pay-per-click (PPC) campaign for Google AdWords, a decision will need to be made relative to the keyword match type you’d like to use. …

A Beginners Guide To Online Advertising
Advertising your company online can yield superb results, no matter how small your business is. However, the world of digital ads can seem a complex a …