LinkedIn is a fantastic, business-focused social network, and all companies – of any size and in any sector – should be taking it seriously. Unlike the other big social media platforms, LinkedIn was set up purely for business networking. LinkedIn users are therefore more receptive to marketing messages and the potential for connecting with new suppliers. There is also less generic, or non-business related content to contend with. It is, therefore, an excellent place to reach out to your target customers and start bringing in leads. Here’s how you can get your brand out there on LinkedIn and start building a really strong online presence.