Billions are spent each year by companies large and small on advertising – mostly in traditional media like magazines, newspapers, directories, television, radio, billboards.
But these media channels are changing fast, as the audience is increasingly online – rather than watching TV, customers watch YouTube. Rather than listen to the radio, they listen to podcasts or use music streaming services. And rather than read newspapers or magazines, they browse websites and social media channels to extract information and current affairs knowledge.
These digital channels are the new frontier for advertising – and the good news is that it is more targeted, more measurable and more controllable than with traditional media.
Even if the majority of people DO ignore the ads, it doesn’t cost you anything – you only pay for the people that don’t. In other words, the people that actually click on the ads and go to your website or landing page. Meanwhile, you get potentially thousands of impressions for free!
Remarketing is a form of display advertising – it’s a way of targeting the ads only to people who have visited your website or certain sections of your website.
You can target your audience with ads across thousands of websites with the Google Display network, or on LinkedIn, Facebook and Twitter.
Our display advertising agency services include:
A way of reaching a huge audience
A way of reaching very specific B2B prospects
A way of advertising on a vast range of websites
A way of TV advertising in the 21st century
A way of advertising to people who have previously visited your website
This type of promotion has many benefits, including:
Online display ads can be used to reach those who may have previously made it to your website, but did not make a purchase or take another action. This process allows you to show past visitors ads that are either tailored to them or that contains an offer to encourage them to return to your site and buy your products or services.
Remarketing involves placing a piece of code on each page of your website that will collect certain information about your visitors.