Display Advertising Agency – Derby, Midlands: Targeted Online Advertising For Your Business

Traditional/Offline Advertising

Billions are spent each year by companies large and small on advertising – mostly in traditional media like magazines, newspapers, directories, television, radio, billboards.

But these media channels are changing fast, as the audience is increasingly online – rather than watching TV, customers watch YouTube. Rather than listen to the radio, they listen to podcasts or use music streaming services. And rather than read newspapers or magazines, they browse websites and social media channels to extract information and current affairs knowledge.

These digital channels are the new frontier for advertising – and the good news is that it is more targeted, more measurable and more controllable than with traditional media.

Claim your FREE Marketing Audit

Don’t people just ignore display adverts?

Even if the majority of people DO ignore the ads, it doesn’t cost you anything – you only pay for the people that don’t. In other words, the people that actually click on the ads and go to your website or landing page. Meanwhile, you get potentially thousands of impressions for free!

Your Questions

What is remarketing?

Remarketing is a form of display advertising – it’s a way of targeting the ads only to people who have visited your website or certain sections of your website.

Which platforms should I use?

You can target your audience with ads across thousands of websites with the Google Display network, or on LinkedIn, Facebook and Twitter.

Targeted Online Display Advertising Agency Services

Our display advertising agency services include:

Facebook Advertising

A way of reaching a huge audience

LinkedIn Advertising

A way of reaching very specific B2B prospects

Advertising on the Google Display Network

A way of advertising on a vast range of websites

YouTube Advertising

A way of TV advertising in the 21st century

Retargeting and Remarketing

A way of advertising to people who have previously visited your website

Our creative team can design and produce the ads, our strategic team can help develop the right targeting plan, and our campaign managers will work with you to measure, monitor and analyse the results so the campaign can be optimised.

What Are The Benefits Of Working With A Display Advertising Agency?

This type of promotion has many benefits, including:

  • Improved brand visibility;
  • The opportunity to target individuals who are already at a site related to your business;
  • Increased conversions due to the sourcing of appropriate customers.
  • Lower overall cost of advertising online.

Remarketing and Display Advertising Services

Online display ads can be used to reach those who may have previously made it to your website, but did not make a purchase or take another action. This process allows you to show past visitors ads that are either tailored to them or that contains an offer to encourage them to return to your site and buy your products or services.

Remarketing involves placing a piece of code on each page of your website that will collect certain information about your visitors.

Claim your FREE Marketing Audit

Related Articles

How LinkedIn Can Help You Reach Your Target Audience & Bring In Your Ideal Customers

LinkedIn is a fantastic, business-focused social network, and all companies – of any size and in any sector – should be taking it seriously. Unlike the other big social media platforms, LinkedIn was set up purely for business networking. LinkedIn users are therefore more receptive to marketing messages and the potential for connecting with new suppliers. There is also less generic, or non-business related content to contend with. It is, therefore, an excellent place to reach out to your target customers and start bringing in leads. Here’s how you can get your brand out there on LinkedIn and start building a really strong online presence.

How Your Business Goals Should Shape Your Marketing Plan

If you want to market your company effectively, you'll need a marketing strategy and a marketing plan. That means establishing what you want to achieve and how you’re going to achieve those things. When you’re creating your strategy and plan, you should always bear your business goals in mind. So, how should you use these goals to determine how you’re going to approach your marketing?

How The Growth Of E-Commerce Has Affected The High Street

Many British High Street retailers are currently struggling to survive. There are many possible reasons for this, including the impact of high business rates on smaller businesses, and larger retail chains overreaching their capabilities to respond flexibly to changing demand. However, probably the biggest challenge faced by high street retailers this century is the growth of online shopping. Let’s look at how e-commerce contributed to the failure of some bricks-and-mortar stores and what you can learn from the situation.

Quick Tips On How To Use LinkedIn Groups Effectively

LinkedIn has increasingly morphed from merely a place to host your CV into a business-focused social network. LinkedIn Groups offer you the chance to get together with people in virtual meeting rooms. Everyone in a Group is there because they share the area of interest that drew you there – this is usually a specific industry, but it can sometimes also mean things like workplace diversity or management trends.

Are Field Sales People Still A Good Investment?

Field salespeople were once the backbone of sales teams around the country. But are field salespeople an endangered species in 2020? Are they still playing the same role in your sales team? Could your sales team benefit from a different type of set up? In other words, if you’re going to invest in your sales and marketing team, are field sales staff still a good investment?