Inbound Marketing Vs Outbound Marketing - Is Outbound Marketing Dead?
by Dale Bonser on 28-Nov-2014 10:00:00
Marketing tactics to consumers and clients are changing rapidly. It’s not about asking, “Hey, do you want to buy this product or use these services?” Marketing is now making sure that target customers come across your products or services when they are looking for them and are ready to purchase. Marketing is no longer about hunting down customers, but more about making the customers come to you.
Is Outbound Marketing Dead?
Outbound marketing tactics (hunting down customers) such as cold calling, exhibition stands, mass leaflet drops and radio/TV advertising are expensive and looking out of place.
Here’s the proof: Honestly answer these questions below...
1. When was the last time you answered a sales cold call such as a PPI call?
2. When was the last time you actually opened a sales email?
3. When was the last time you actually took time out to go through a flyer that you found in your letter box at work or home?
4. When was the last time you paid attention to an advert on a billboard whilst driving in your car?
If you answered these questions honestly, I’m going to say that, just like me, you answered never or can’t remember!
This is the biggest problem outbound marketing has, consumers just switch off to these intrusive messages. People have always hated being marketed to, and in recent years they have been able to tune out more and more unwanted marketing messages. A study conducted recently showed that we are exposed to over 3,000 marketing messages a day! How many of those do we remember before we go to bed at night?
A big reason why outbound marketing is a dying marketing tactic is not just that we switch off mentally to these forms of marketing but we also switch off using technology.
Here’s why:
- In car personal music devices has made radio adverts conversion rates plummet.
- We have the ability to add ourselves to online do not mail lists.Making mass leaflets drops a thing of the past.
- Pop up blockers on internet browsers are now common place.
- Ability to pause live TV using set top boxes, gives consumers the power to skip adverts on TV.
The Inbound Way
With inbound marketing you are moving on from old “push” or “interrupt” outbound marketing tactics, to the modern “attraction” or “pull” inbound marketing. Our partners at Hubspot produce the “State of Inbound Marketing Report” each year and the facts in these reports back up that outbound marketing is dying and Inbound is here to stay.
- According to marketers, the average cost per lead is 61% lower via inbound marketing as compared to outbound marketing.
- Average website conversion rates more than double with inbound marketing.
- Inbound marketing provides 45% of leads. That's more than double the leads from outbound.
To find out more on the Hubspot “state of inbound marketing report” please read this article: Insights into Hubspot - State of Inbound Report
These stats and figures make a strong case for outbound marketing’s dismissal. Companies are seeing a large upsurge in sales with inbound marketing, something that they couldn’t achieve with cold calls and leaflet drops.
The increasing power of inbound marketing is because it responds to the changing way that people want to research purchases and make buying decisions. Take buying a car for example, when we wanted to buy a car we had to make a trip to the dealership or garage to get the information we required on the car such as price, specifications, mpg etc. At that point, the sales person would come over and influence you into taking a test drive and ultimately trying to persuade you into a buying decision. The reason this worked in the past is because the sales person had the all power, since they had all the information on the car.
Now using the Internet, buyers can research the product without having to first go to the seller. Before even stepping foot in a dealership, the car buyer can research what options are available, the selling price (and the dealer’s price), reviews, safety data and any other information they require. Having the ability to research information at their own pace in forums, review websites and online databases such as auto trader, now gives the buyer all the information they require to make a buying decision.
To find out more about what your inbound marketing plan needs to include. Read this article: Improve your Inbound Marketing and Increase Sales: 6 Tips for your Inbound Marketing Campaign
The Verdict
The debate of Inbound Vs Outbound Marketing will rumble on for years to come. People are more receptive to inbound strategies and find certain outbound tactics annoying and intrusive. Outbound marketing does have a place in a marketing plan, but it is clear to see that inbound marketing should take over as the dominant tactic when developing a marketing plan. This will enable you as a business to reach more leads at the fraction of the cost of outbound marketing.
Article by Dale Bonser
- Inbound Marketing (SEO, PPC, Social Media, Video) (804)
- Strategy (348)
- Marketing Automation & Email Marketing (180)
- Sales & CRM (176)
- Website Design (156)
- Business Growth (145)
- Hubspot (123)
- Lead Generation (107)
- Google Adwords (97)
- Content Marketing (90)
- News (46)
- Case Studies (43)
- Conversion (43)
- Ecommerce (36)
- Webinars (30)
- SEO (22)
- Events (19)
- Video (17)
- LinkedIn Advertising (15)
- Video Selling (15)
- AI (13)
- Software training (13)
- Niche business marketing (11)
- The Digital Prosperity Podcast (10)
- Facebook Advertising (6)
- August 2025 (12)
- July 2025 (14)
- June 2025 (5)
- May 2025 (19)
- April 2025 (15)
- March 2025 (13)
- February 2025 (13)
- January 2025 (8)
- December 2024 (2)
- November 2024 (4)
- October 2024 (21)
- September 2024 (4)
- August 2024 (8)
- July 2024 (14)
- June 2024 (16)
- May 2024 (25)
- April 2024 (15)
- March 2024 (18)
- February 2024 (5)
- January 2024 (10)
- December 2023 (6)
- November 2023 (10)
- October 2023 (13)
- September 2023 (12)
- August 2023 (14)
- July 2023 (13)
- June 2023 (14)
- May 2023 (15)
- April 2023 (13)
- March 2023 (14)
- February 2023 (13)
- January 2023 (15)
- December 2022 (13)
- November 2022 (6)
- October 2022 (8)
- September 2022 (22)
- August 2022 (15)
- July 2022 (13)
- June 2022 (16)
- May 2022 (14)
- April 2022 (16)
- March 2022 (17)
- February 2022 (11)
- January 2022 (8)
- December 2021 (6)
- November 2021 (7)
- October 2021 (11)
- September 2021 (10)
- August 2021 (7)
- July 2021 (7)
- June 2021 (4)
- May 2021 (4)
- April 2021 (1)
- March 2021 (3)
- February 2021 (5)
- January 2021 (4)
- December 2020 (7)
- November 2020 (6)
- October 2020 (5)
- September 2020 (9)
- August 2020 (18)
- July 2020 (17)
- June 2020 (17)
- May 2020 (10)
- April 2020 (21)
- March 2020 (24)
- February 2020 (21)
- January 2020 (12)
- December 2019 (23)
- November 2019 (12)
- October 2019 (14)
- September 2019 (16)
- August 2019 (15)
- July 2019 (13)
- June 2019 (6)
- May 2019 (8)
- April 2019 (4)
- March 2019 (2)
- February 2019 (2)
- January 2019 (2)
- December 2018 (3)
- November 2018 (24)
- September 2018 (11)
- August 2018 (9)
- June 2018 (3)
- May 2018 (6)
- April 2018 (14)
- March 2018 (12)
- February 2018 (16)
- January 2018 (15)
- December 2017 (15)
- November 2017 (18)
- October 2017 (23)
- September 2017 (19)
- August 2017 (28)
- July 2017 (27)
- June 2017 (25)
- May 2017 (18)
- April 2017 (17)
- March 2017 (16)
- February 2017 (17)
- January 2017 (14)
- December 2016 (21)
- November 2016 (27)
- October 2016 (25)
- September 2016 (16)
- August 2016 (20)
- July 2016 (19)
- June 2016 (14)
- May 2016 (20)
- April 2016 (24)
- March 2016 (22)
- February 2016 (28)
- January 2016 (27)
- December 2015 (28)
- November 2015 (19)
- October 2015 (9)
- September 2015 (12)
- August 2015 (5)
- July 2015 (1)
- June 2015 (10)
- May 2015 (3)
- April 2015 (11)
- March 2015 (14)
- February 2015 (15)
- January 2015 (12)
- December 2014 (2)
- November 2014 (23)
- October 2014 (2)
- September 2014 (2)
- August 2014 (2)
- July 2014 (2)
- June 2014 (7)
- May 2014 (14)
- April 2014 (14)
- March 2014 (7)
- February 2014 (2)
- January 2014 (7)
- December 2013 (9)
- November 2013 (14)
- October 2013 (17)
- September 2013 (3)
- August 2013 (6)
- July 2013 (8)
- June 2013 (4)
- May 2013 (3)
- April 2013 (6)
- March 2013 (6)
- February 2013 (7)
- January 2013 (5)
- December 2012 (3)
- November 2012 (2)
- September 2012 (1)
Subscribe by email
You May Also Like
These Related Blogs

Inbound Marketing Can Help Traditional Outbound Marketing Techniques To Increase Lead Generation
Many marketers see inbound marketing vs. outbound marketing as a cut and dry choice they need to make for their business. Belief is that you have to c …

Inbound Versus Outbound Marketing: A Comprehensive Comparison
At the end of the day, marketing is marketing. As a business, you need to tell your target customers about your services and products and the value yo …

Balancing Act: Combining Inbound and Outbound Marketing Strategies Effectively
Inbound marketing vs outbound marketing: To base your opinion on the blogosphere alone, you could say that inbound is now the only way to go, and that …