B2B Email Marketing Services

B2B Email marketing is a direct and cost effective way to:

  • Keep in touch with an existing customer base to keep customers up to date with new offers and news
  • Help convert potential customers
  • Generate new enquiries from emailing to a purchased database list

NOTE Sending emails to a purchased database list have limited results and you will need to consider your strategy carefully – we can help with this. These types of emails will work most effectively as part of an overall B2B inbound/content marketing campaign, or if you have an inside sales team that can follow these emails up.

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JDR Group’s B2B Email Marketing Services

Campaign strategy planning

There are lots of different ways to use email marketing and we can help you plan the right strategy so you get the best possible outcome.

Email HTML design

This will include relevant logos and branding, and any product images you want to use

Creation of landing pages

Your emails may need to drive traffic to specific landing pages, and our team can write, design and build these pages for you to get maximum conversions from your campaign.

Integration/Upload of your email database

Advice on how to set the emails up to get maximum results

On how to structure the design for maximum impact, how to write good subjects and headlines to ensure you get great results and avoid spam filters

Schedule on-going emails or create ‘drip sequences’

We can set up automated emails to be sent out in advance at specific dates

Segment and split test your database

We can help you split test subjects, headlines and offers to test what works best.

Marketing support

We will review your results with you and provide on-going support and advice to help you get the best results

Copywriting

You can send us your copy, and we will make recommendations about how it can be improved, or we can write the whole campaign for you.

Send numerous Emails per month

We can schedule and send any number of emails per month for you – you can either provide us with the copy or have our copywriters write each one for you.

Full campaign reports – after each email

You will receive a full report after each email detailing the following:

  • Track open rate
  • Track click through rate
  • Track the date/time when a customer opened the email and/or clicked the URL
  • Device reports – compare the statistics for mobiles/desktop

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Email Marketing Best Practices 2017

 

With the launch of Hotmail in 1996, wide scale email marketing became possible for the first time. Nearly 21 years later, and email marketing is still going from strength to strength, defying all naysayers who said it would fade away with the advent of social media. Twenty one years is a long time in digital marketing, and in this time, the grandfather of the online economy has transformed many times; from ‘spray and pray’ e-shots, to database marketing, segmentation, and finally personalised messaging.

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Email Marketing – 5 reasons Why Buying Lists is Dangerous For Your Business

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The Top Marketing Automation Tools Reviewed

If you want to be successful in today’s digital economy you have to be on top of your marketing efforts. This review article takes a look at some of the top marketing automation tools designed to ease your workload and free-up your time.

1) Hubspot

Since 2006 Hubspot has been assisting companies worldwide with their all-in-one marketing software platform. Hubspot has created a software platform that integrates marketing functions such as social media monitoring, website design, blogging, lead generation and conversion, search engine optimisation and marketing analytics. This entirely web-based application is a great fit for B2B companies, and works well with non-profit, e-commerce and franchises as well. Hubspot allows for integration with commercial and custom software, granting your company customisation of its platform. Additional benefits include an impressive suite of analytics, email marketing, web design features, and much more. As official Hubspot partners, we at JDR have completely fallen in love with this platform and are sure you will too, once you’ve given it a go. We’ve written a number of introductory articles on various aspects of the platform. A good introduction to what Hubspot is all about can be found here.