B2B Email Marketing Services

B2B Email marketing is a direct and cost effective way to:

  • Keep in touch with an existing customer base to keep customers up to date with new offers and news
  • Help convert potential customers
  • Generate new enquiries from emailing to a purchased database list

NOTE Sending emails to a purchased database list have limited results and you will need to consider your strategy carefully – we can help with this. These types of emails will work most effectively as part of an overall B2B inbound/content marketing campaign, or if you have an inside sales team that can follow these emails up.

Get a FREE Marketing Audit

JDR Group’s B2B Email Marketing Services

Campaign strategy planning

There are lots of different ways to use email marketing and we can help you plan the right strategy so you get the best possible outcome.

Email HTML design

This will include relevant logos and branding, and any product images you want to use

Creation of landing pages

Your emails may need to drive traffic to specific landing pages, and our team can write, design and build these pages for you to get maximum conversions from your campaign.

Integration/Upload of your email database

Advice on how to set the emails up to get maximum results

On how to structure the design for maximum impact, how to write good subjects and headlines to ensure you get great results and avoid spam filters

Schedule on-going emails or create ‘drip sequences’

We can set up automated emails to be sent out in advance at specific dates

Segment and split test your database

We can help you split test subjects, headlines and offers to test what works best.

Marketing support

We will review your results with you and provide on-going support and advice to help you get the best results

Copywriting

You can send us your copy, and we will make recommendations about how it can be improved, or we can write the whole campaign for you.

Send numerous Emails per month

We can schedule and send any number of emails per month for you – you can either provide us with the copy or have our copywriters write each one for you.

Full campaign reports – after each email

You will receive a full report after each email detailing the following:

  • Track open rate
  • Track click through rate
  • Track the date/time when a customer opened the email and/or clicked the URL
  • Device reports – compare the statistics for mobiles/desktop

Get a FREE Marketing Audit

Related Articles

5 Email Marketing Tools Compared

Email marketing plays an essential role in any small business growth strategy. As a tried and tested method, targeted email campaigns can net you new leads, convert leads to customers, encourage up selling and secondary spend among existing customers, and even encourage more referral business.

Composing, organising and managing an email marketing campaign involves a lot of spinning plates, not to mention bandwidth. Fortunately, there are now plenty of high-quality software applications to help you in your email marketing, so you don’t have to rely on your own email server and HTML templates.

Shoestring Email Marketing Ideas for Small Businesses

In a vast, diverse but interconnected digital marketplace, email marketing is the most effective way for a small business to secure more customers. It takes less time and is more cost effective than networking events, direct mail, print advertising or telesales. But it still comes with a cost attached, and many SMEs are – understandably – reluctant to assign precious funds to uncertain marketing activities.

The LEAST Effective Types of Email Marketing

With more than 294 billion emails sent daily, most of us have become experts at separating important emails from the ever-expanding barrage that threatens to overwhelm our inbox. Even with spam and clutter folders, many of us resent the amount of time it takes to filter through our emails each day. Bulk delete is often our kindest response, or we might get irritated enough to unsubscribe. Occasionally though, an intriguing email catches our eye and we take time out to find out more. What is it that separates the good, the bad and the downright infuriating, when it comes to email marketing?

How Much Does Email Marketing Automation Cost?

Email remains the single best online marketing tool there is. When you want to reach your target client base, well-crafted emails are the perfect solution. While email is a powerful marketing medium, implementing a commercial email campaign isn't simple. The days when your company could make up a single email to send out every week are gone. Successful email marketing requires a lot more than just a list of names and a generic email template.

5 Reliable Email Marketing Ideas For 2017

Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.