B2B Email Marketing Services

B2B Email marketing is a direct and cost effective way to:

  • Keep in touch with an existing customer base to keep customers up to date with new offers and news
  • Help convert potential customers
  • Generate new enquiries from emailing to a purchased database list

NOTE Sending emails to a purchased database list have limited results and you will need to consider your strategy carefully – we can help with this. These types of emails will work most effectively as part of an overall B2B inbound/content marketing campaign, or if you have an inside sales team that can follow these emails up.

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JDR Group’s B2B Email Marketing Services

Campaign strategy planning

There are lots of different ways to use email marketing and we can help you plan the right strategy so you get the best possible outcome.

Email HTML design

This will include relevant logos and branding, and any product images you want to use

Creation of landing pages

Your emails may need to drive traffic to specific landing pages, and our team can write, design and build these pages for you to get maximum conversions from your campaign.

Integration/Upload of your email database

Advice on how to set the emails up to get maximum results

On how to structure the design for maximum impact, how to write good subjects and headlines to ensure you get great results and avoid spam filters

Schedule on-going emails or create ‘drip sequences’

We can set up automated emails to be sent out in advance at specific dates

Segment and split test your database

We can help you split test subjects, headlines and offers to test what works best.

Marketing support

We will review your results with you and provide on-going support and advice to help you get the best results

Copywriting

You can send us your copy, and we will make recommendations about how it can be improved, or we can write the whole campaign for you.

Send numerous Emails per month

We can schedule and send any number of emails per month for you – you can either provide us with the copy or have our copywriters write each one for you.

Full campaign reports – after each email

You will receive a full report after each email detailing the following:

  • Track open rate
  • Track click through rate
  • Track the date/time when a customer opened the email and/or clicked the URL
  • Device reports – compare the statistics for mobiles/desktop

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5 Reliable Email Marketing Ideas For 2017

Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are more likely to convert from an email than any other form of marketing. But email isn't the same as it was just a few years ago, so your company needs to use the advancements in digital marketing to its advantage.

How To Lower The Cost Of Email Marketing

Email marketing is an indispensable tool for businesses to connect with their customers. The costs that build up when producing an email campaign can be significant if you are not careful, and the campaign is not always as effective as one would hope. However, there are ways that you can limit the number of emails you send, while tailoring them to your clients interests.

One of the most important things that you can do when you send out marketing emails is to create content that people love to receive. The days of one-size fits all emailing are long gone. Today when a company uses email marketing, the message has to be engaging and relevant. There are some great tools that can help your business take full advantage of modern email marketing, and limit your costs at the same time. 

Why Use Email Marketing For Lead Generation?

Email marketing is an invaluable tool for B2B lead generation. Once you have built a list of subscribers who you know are interested in your products or services, you have a strong foundation from which to grow your pool of prospects. Even though email marketing is a time-tried and trusted practice, many businesses still misunderstand the importance of manually building a base of subscribers. Here we are taking a look at why you should use email marketing for lead generation and the inherent benefits of building your own list.

8 Disadvantages Of Email Marketing And How To Avoid Them

With email marketing granting some of the best returns to be found from any marketing method, this invaluable tool cannot be ignored by your business. In 2016, email marketing again surpassed even SEO in terms of profitably and return on investment, with three-quarters of all companies reporting an excellent ROI from their email marketing efforts. While in 2015, 53% of all UK based advertisers preferred email marketing over other forms of advertising. Over the years, email-based campaigns have established themselves as a cornerstone of internet marketing, and a must-have asset to any business. Here we take a look at eight disadvantages which are commonly associated with this lucrative practice, and give advice on how to overcome each pitfall before it arises.

Email Marketing Best Practices 2017

 

With the launch of Hotmail in 1996, wide scale email marketing became possible for the first time. Nearly 21 years later, and email marketing is still going from strength to strength, defying all naysayers who said it would fade away with the advent of social media. Twenty one years is a long time in digital marketing, and in this time, the grandfather of the online economy has transformed many times; from ‘spray and pray’ e-shots, to database marketing, segmentation, and finally personalised messaging.