Google Ads & PPC Management Services In  Leicester

PPC advertising includes Google Ads/Google AdWords, Bing advertising, YouTube ads, and remarketing. It allows your business to:
 
  • Get qualified leads/enquiries from buyers who are looking for your services
  • Start small and scale up once you get a return on investment
  • Grow brand awareness and name recognition for your business
  • Launch new products and services
  • Expand into new territories and/or target specific geographic locations
  • Increase online sales for E-commerce businesses

To find out more about our PPC management & Google Ads management services in Leicester, make a quick enquiry. You can also book a quick online meeting using our online diary link.

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Book An Online Meeting With Us
JDR Group Marketing Accreditations and Certifications

Why Invest In PPC & Google Ads?

Many business owners dismiss Google Ads/Google AdWords. You may believe it is expensive, ineffective, or both. As with anything in business though, it’s the way that you do it which matters.

If well managed, PPC & Google Ads can have a dramatic impact on a business. Here’s how you will benefit:

Why work with a PPC Agency?

Managing PPC and Google Ads takes time, knowledge and expertise. Not every business has this experience, time or skill in-house. Running Google Ads yourself will usually cost more in:
 
  • Wasted budget – Google Ads has many pitfalls that can lead to wasted money
  • Higher costs per click (due to lower quality scores)
  • Lost revenue from missed sales (due to ineffective advertising)
  • Opportunity cost – the time you spend trying to learn or manage Google Ads is time you are not using to grow your business
 
Having an experienced, professional agency set up and run your Google Ads frees your time up. It also gives you more confidence that your investment will be as effective as possible. It will mean:
 
  • A better set-up account, using all the available advertising features which Google offer
  • Better reporting and measurement – so you can see what is and isn’t working, and make better use of your budget
  • Alignment with your marketing strategy
  • Optimisation of your website and landing pages
  • Ads written and designed from professionals
  • More leads, enquiries and sales
  • Better (and more measurable) return on investment
JDR review stars

Tim - Air Conditioning Contractors

I couldn't recommend JDR enough! Will and Dave have been excellent in the advice given to restructure our entire advertising campaign. We have now completely stopped all other online advertising and feel we are getting much more for our money in a much more personal, innovative and comprehensive manner. Here's to the future guys :)

JDR review stars

Alan - Financial Advisors

We are using JDR for our marketing requirements. FB, LNKDN, and Google advertising, SEO and more. They are very professional and very switched on.
They are also very malleable when it comes to changing aspects of their services even at the drop of a hat.
We consider them an extension of our company as if they were an in house department.
Highly recommend.

JDR review stars

Roseanna - Jewellery Designer

Excellent service and client care. Everyone at JDR is professional and friendly and do an amazing job. I have only been working with them for a couple of months but have already noticed a dramatic increase in enquiries. Highly recommended investing in your marketing with JDR.

Andy-Gibbins-JDR-Group

Book an initial 20-minute online chat with Andy to find out:

>> How we can help you achieve your goals

>> How you can improve your sales and marketing

>> And get useful, actionable tips & advice

TALK TO US ABOUT YOUR PPC GOALS

BOOK A CHAT WITH ANDY

Google Ads & PPC FAQs

Don't most people just ignore the ads?

Google Ads will typically have a click rate of 2-5% - so yes, the majority of the search traffic will skip past your ad to the organic results, but as it is pay-per-click, you don’t pay anything for the people that do this. You only pay for the people that actually click on your ad, and this can result in hundreds, thousands or even tens of thousands of extra visitors to your website who are searching for your products or services.

How much does it cost?

There are three elements: The cost of managing the account, the cost per click, and the total daily/monthly ad budget – and each vary according to industry, keywords, and the goals of the campaign. You have complete control on your budget, and can start with as little as £1 a day, and increase/reduce change budgets in real time so you can respond to the changing needs of your business. But once there is a profitable return on investment and you are making money from the new customers generated from the ads, it doesn’t actually cost you anything in real terms.

Does it actually work?

The answer is ‘yes’ – companies spend billions on Google Ads each year, which they would not do if it didn’t work. Running Google Ads will guarantee you more website traffic, and almost always produces conversions. The challenge is getting to a point where those conversions produce a positive return on ad spend, which is where effective ads management is needed.

Won't my competitors just click on the ads?

In a word, no – Google may charge you for a one-off click from a competitor but they can’t run up your AdWords bill for you. If customers try, you won’t be charged for the clicks (Google detect these ‘invalid’ clicks and don’t charge you).

JDR Group: More Than Just A PPC/Google Ads Management Agency

For Google Ads to work, it should be part of a marketing strategy. With JDR, you can get help beyond managing your Google Ads alone. This includes:

Marketing System
Our Six Step Marketing System

Over the past ten years, we have created a comprehensive 6-step sales and marketing system which we use and follow in our own business as well as with many small and medium sized businesses around the UK.

MARKETING STRATEGY
GET A CLEAR MARKETING STRATEGY

We can help you develop your messages, your USPs, your branding and develop a wider marketing strategy including your website, SEO, email marketing, lead generation and more.

SALES STRATEGY
GET AN EFFECTIVE SALES STRATEGY

We can help you improve your sales systems and processes to convert more leads and enquiries successfully.

WEBSITE DESIGN & DEVELOPMENT
WEBSITE DESIGN & DEVELOPMENT

To get the best results, you may need to develop, improve or even redesign your website – this is something we can do for you.

Content marketing
CONTENT CREATION

We write articles, guides, eBooks and blogs for a wide range of different businesses in a variety of different industries, as well as creating videos, and visual content (like infographics). We can create content for your business too – so you can have this content 100% ‘done for you’.

crm
CRM

It’s vital not to let a single lead slip through the net, and also to track how every lead is dealt with – this requires a good CRM system and it to be used effectively by you and/or your salespeople. We advise business owners on cost-effective (often free) CRM systems, and set up and implement CRM for them as well as providing training so that you and your team actually use it effectively.

Marketing automation
FOLLOWING UP LEADS

Not all leads will buy straight away, you’ll need to follow up effectively and persistently in order to get the best possible results from any lead generation activity and marketing investment. We can help, with use of CRM system, but also email marketing, retargeting, and using automated follow up systems using marketing automation software.

measuring marketing roi
MEASUREMENT & TRACKING

As a client of JDR, you’ll know where every single lead, enquiry and sale has come from, so we know which marketing efforts are working and which ones are not. We set up systems to track inbound phone calls, emails, form submissions and online transactions/sales via your website, and then to track what happens to every new contact past the initial enquiry or purchase.