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B2B PPC Agency – Paid Advertising That Drives Qualified Leads and Builds Pipeline

Generate high-quality B2B leads, shorten your sales cycle, and scale your business with targeted PPC campaigns built specifically for business-to-business marketing.

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Make An Enquiry

B2B Google Ads & PPC Management Services Including Google Ads, Bing, YouTube & Remarketing

PPC advertising includes Google Ads/Google AdWords, Bing advertising, YouTube ads, and remarketing. It allows your business to:

  • Get qualified B2B leads/enquiries from buyers who are looking for your services
  • Start small and scale up once you get a return on investment
  • Grow brand awareness and name recognition for your business
  • Launch new products and services
  • Expand into new territories and/or target specific geographic locations

To find out more about our B2B PPC management & Google Ads management services, make a quick enquiry. You can also book a quick online meeting using our online diary link.

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JDR team discussing PPC optimisation

Our PPC Management Services

Display Ads

Display/banner ads give you a cost-effective way of reaching your target customers even if they are not searching for your products. Google Ads is not just about ads that appear in the search results. Google has a huge network, called the Google Display Network, which allows businesses like yours to run text, image, video or multimedia ads to targeted visitors.

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Facebook Ads

Use highly-targeted social Meta advertising campaigns to inspire and convert your ideal customers. With over a decade of experience, we have the skills to advise you on the right strategies, ad spending and content for your business. From boosting posts, video ads, lead and traffic ads and engagement ads, there is a range of cost-effective advertising options that you can take advantage of.

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LinkedIn Ads

Target B2B decision makers on the world’s largest professional networking site. JDR can help you create a LinkedIn ads strategy that will attract your ideal customers, increase brand awareness and grow your LinkedIn followers. Most importantly, we know how to help you generate leads & convert them using LinkedIn's powerful B2B targeting.

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Pinterest Ads

JDR Group is your go-to partner for effective and innovative Pinterest Ads services. Our team of experts can help you reach your target audience on one of the fastest-growing social media platforms in the world. Pinterest has more than 450 million active users every month, and the platform is known for its highly engaged and enthusiastic audience.

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Google Ads Management Services: PPC 100% Done For You

Professional Google Ads & PPC Management Services

So what do our PPC management services include? To start with, you may need an account to be set up in the first place. This includes keyword research, ad creation and setting up of conversion tracking.
 
You may already have an active Google Ads account - if so we will review and audit the existing account.
 
From there, our ongoing management service includes:
  • Ongoing testing of ads, keywords and website landing pages
  • Ongoing optimisation and analysis of bid prices, keywords, ads and ad extensions
  • Regular reporting and review meetings with you

Certified, Established & Experienced

We have been a certified Google Partner since 2013 and have managed millions of pounds worth of ad spend for our clients. You can entrust the entire process to our team, including setting up and managing the account.
 
Professional PPC & Google Ads management from JDR Group will:
 
  • Ensure you get the best possible return on investment
  • Avoid wasted spend and the wrong type of enquiries
  • Free your time up to focus on other areas of your business
 
Google Partner Logo

What Is B2B PPC?

Josh and Taran from JDR showing client PPC results

B2B PPC (Pay-Per-Click) isn’t just about getting clicks—it’s about getting the right clicks. Unlike B2C campaigns that aim for high-volume, low-value traffic, B2B paid search needs to attract niche decision-makers, often across long and complex sales cycles.

That means your PPC campaigns need to be more than well-written ads—they need to be strategically aligned with your buyer journey, your sales process, and your lead generation goals. If you're working with a generic PPC agency that doesn't understand B2B, you risk wasting budget on the wrong audiences, irrelevant keywords, and ads that don’t convert.

With a dedicated B2B PPC agency like JDR Group, every campaign is designed to reach your ideal customers—business owners, procurement managers, operations directors and other key decision-makers—on the platforms and at the moments that matter most.

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JDR Group's B2B PPC Services 

B2B marketing strategy

ensure your PPC activity supports your business goals
B2B marketing strategy

PPC account audits

find wasted spend and hidden opportunities
PPC account audits

Analytics & conversion tracking

measure performance accurately
Analytics & conversion tracking

Call tracking & CRM integration

track every lead from click to close
Call tracking & CRM integration

Remarketing campaigns

re-engage warm leads and site visitors
Remarketing campaigns

YouTube advertising

target niche B2B audiences with video content
YouTube advertising
Bing Ads

Bing PPC management

reach customers beyond Google
Bing PPC management

Social media paid ads

especially effective for B2B LinkedIn campaigns
Social media paid ads

Marketing automation integration

nurture leads post-click to conversion
Marketing automation integration

End-to-end B2B lead generation

generate, track and convert the right enquiries
End-to-end B2B lead generation

Whether you're running search, display, video, or social campaigns, our team builds fully integrated B2B PPC strategies tailored to your industry, budget and objectives.

Working With JDR Group As Your B2B PPC Agency

We’ve been managing PPC campaigns since 2010 and are a certified Google Partner Agency. With a strong focus on SMEs, we understand the importance of cost-effective lead generation, strategic targeting, and real, measurable ROI.

Our deep experience in B2B marketing means we know how to align PPC with the full buyer journey—from awareness to decision—ensuring your budget delivers not just traffic, but real opportunities.

Every business is different—which is why we don’t offer one-size-fits-all PPC packages. We start with a short strategy meeting to understand your business, goals, and current challenges.

From there, we review your existing PPC account (if you have one) and provide tailored recommendations to improve performance, reduce waste and drive better results. Then we build a custom marketing plan, designed to fit your wider sales and marketing strategy—ensuring your PPC works hand-in-hand with your website, CRM, and lead follow-up process.

With JDR, you get more than a PPC campaign—you get a B2B marketing system that works.

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Daniel from JDR working on a PPC campaign

100+ Reviews On Google & HubSpot

“Working with JDR has been a great experience so far, especially with James as our Client Success Manger. The team is always on hand to answer any questions in a clear and timely manner, making the entire campaign process smooth and efficient. JDR has provided us with valuable HubSpot training, helping us utilise the platform more effectively. Their structured campaign approach ensures we have clear guidelines to follow, and we have worked collaboratively on content creation, SEO improvements, and setting up Google and LinkedIn adverts. We’re already seeing positive results, with increased website visitors and improved SEO rankings. We’re excited to see this momentum continue and look forward to our ongoing partnership with the JDR team.”
DC Norris
“Josh Delahay has been producing quality results on our PPC efforts and has been exceptional with communication. I would highly recommend JDR!”
Callum Birkinshaw
“We are using JDR for our marketing requirements. FB, LNKDN, and Google advertising, SEO and more. They are very professional and very switched on. They are also very malleable when it comes to changing aspects of their services even at the drop of a hat. We consider them an extension of our company as if they were an in house department. Highly recommend.”
Alan Macdonald
“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”
Frances Hamilton

Case Studies

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JDR Average Results Reviewed Before & After - 3 Year Progress
3 Year Results

JDR Average Results Reviewed Before & After - 3 Year Progress

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...
HubSpot

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service

HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...

Read More
How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...
Accountancy

How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads

Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...

Read More

Book A Call

Book an initial 30-minute online chat with Andy to find out:

  • How we can help you achieve your goals

  • How you can improve your sales and marketing

  • And get useful, actionable tips & advice

Google Ads & PPC Management Frequently Asked Questions

Don't people just ignore ads on Google?

Google Ads will typically have a click rate of 2-5% - so yes, the majority of the search traffic will skip past your ad to the organic results, but as it is pay-per-click, you don’t pay anything for the people that do this. You only pay for the people that actually click on your ad, and this can result in hundreds, thousands or even tens of thousands of extra visitors to your website who are searching for your products or services.

How much does it cost to run Google Ads?

There are three elements: The cost of managing the account, the cost per click, and the total daily/monthly ad budget – and each vary according to industry, keywords, and the goals of the campaign. You have complete control on your budget, and can start with as little as £1 a day, and increase/reduce change budgets in real time so you can respond to the changing needs of your business. But once there is a profitable return on investment and you are making money from the new customers generated from the ads, it doesn’t actually cost you anything in real terms.

Does Google Ads actually work?

The answer is ‘yes’ – companies spend billions on Google Ads each year, which they would not do if it didn’t work. Running Google Ads will guarantee you more website traffic, and almost always produces conversions. The challenge is getting to a point where those conversions produce a positive return on ad spend, which is where effective ads management is needed.

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Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

JDR how to attract win keep and grow customers free guide

Do You Want More Customers For Your Business?

This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable. 

You will discover how to:

  • Attract your ideal customers to your website
  • Generate high numbers of qualified leads & enquiries
  • Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

Why Choose JDR As Your B2B PPC Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your B2B PPC agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want a PPC Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

Let's Start A Conversation Today

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