Sony Says Goodbye To Betamax Tapes - How Marketing Has Changed From 1975 - 2016
It has been announced this month that Sony will stop selling Betamax video cassettes in March 2016 (http://www.bbc.co.uk/news/technology-34776424). So …
3rd February - Marketing Workshop Derby: The Magic Of Marketing
On 3rd February 2016 we will be holding a brand new event: The Magic Of Marketing - How To Personalise And Automate Your Marketing. Stay tuned for mor …
Subscribe To The JDR Group Digital Prosperity Podcast
Now live on Soundcloud and iTunes, the Digital Prosperity Podcast is the audio version of our blog. If you like the blog, and want to stay up to date …
How To Attract And Retain Customers With Inbound Marketing
Securing new customers for your business is a great feeling, especially after investing so much into your sales and marketing efforts. Traditional sal …
Reviews Of JDR's Birmingham Marketing Workshop: How To Get Customers Coming To You
It’s now Thursday evening as I write this, reflecting on our latest marketing workshop, held at Fort Dunlop in Birmingham. Once again, it was a day th …
Was The 2015 Rugby World Cup Marketing Effective? 6 Takeaways From The Campaign
The Rugby World Cup 2015 in England was an amazing marketing success, despite the early exit of the Home Nation team in the group stages of the compet …
How to Achieve Sales and Marketing Alignment to Help Reach Your Goals
Sales and marketing have traditionally been dealt with by different departments in most businesses. A marketing team would attempt to source leads and …
Give Your Content Life: How to Create a Longer Lifespan for Your Content
Creating content requires an investment of time, money and resources. Therefore, it is natural to aim for the biggest possible impact from every piece …
Don’t Be Scared Of Black Friday! 6 Tips For A Successful Black Friday Social Media Campaign
I spent over 10 years working in senior roles in the retail industry, during those years the biggest event of the year was always the January sales! O …
Can Festive Updates To Your E-Commerce Website Really Increase Sales?
With Christmas fast approaching you will soon begin to see more and more websites getting into the festive spirit of Christmas, great isn't it! Whethe …