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SaaS PPC Agency: Drive Targeted Leads & Accelerate Growth 

Acquire high-quality leads and accelerate sales for your SaaS business with expertly managed Pay-Per-Click (PPC) advertising campaigns, designed to put your solution in front of the right audience at the right time.

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Why PPC Is Essential For Your SaaS Business

PPC advertising, encompassing platforms like Google Ads, Bing Ads, YouTube ads, and remarketing, is a powerful tool for SaaS businesses to achieve rapid, measurable growth. It allows your SaaS business to:
Taran-at-JDR working on PPC campaign
  • Get qualified leads and enquiries directly from buyers actively searching for solutions like yours.
  • Start with a focused budget and scale up your investment confidently once you see a clear return on investment.
  • Grow brand awareness and name recognition for your SaaS solution within your target market.
  • Successfully launch new SaaS products and features to a relevant audience.
  • Expand into new territories or target specific niche geographic locations for your software.
  • Increase online subscriptions and user sign-ups for your SaaS platform.

To find out more about our PPC management & Google Ads management for SaaS businesses, make a quick enquiry. You can also book a quick online meeting using our online diary link.

3000
+
Businesses Helped
650
+
Businesses Onboarded With HubSpot
1000
+
Websites Built

Our PPC Management Services

 

B2B PPC

Generate high-quality B2B leads, shorten your sales cycle, and scale your business with targeted PPC campaigns built specifically for business-to-business marketing.

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Display Ads

Display/banner ads give you a cost-effective way of reaching your target customers even if they are not searching for your products.

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Remarketing

Improve your returns from your ad budget by running ads to targeted people who have previously visited certain pages of your website.

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Facebook Ads

Use highly-targeted social Meta advertising campaigns to inspire and convert your ideal customers. With over a decade of experience, we have the skills to advise you on the right strategies, ad spending and content for your business. From boosting posts, video ads, lead and traffic ads and engagement ads, there is a range of cost-effective advertising options that you can take advantage of.

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LinkedIn Ads

Target B2B decision makers on the world’s largest professional networking site. JDR can help you create a LinkedIn ads strategy that will attract your ideal customers, increase brand awareness and grow your LinkedIn followers. Most importantly, we know how to help you generate leads & convert them using LinkedIn's powerful B2B targeting.

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Pinterest Ads

JDR Group is your go-to partner for effective and innovative Pinterest Ads services. Our team of experts can help you reach your target audience on one of the fastest-growing social media platforms in the world.

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Google Ads Management Services: PPC 100% Done For You

Our Comprehensive SaaS PPC Management Services

What do our PPC management services for SaaS businesses include? To begin, if you're new to PPC, we can set up your account from scratch. This comprehensive setup includes:

  • In-depth keyword research tailored to your SaaS offerings and target audience.
  • Creation of compelling ad copy designed to attract and convert SaaS prospects.
  • Setting up robust conversion tracking to accurately measure your campaign performance.

If you already have an active Google Ads account, we will conduct a thorough review and audit of your existing setup to identify areas for immediate improvement.

From there, our ongoing management service for your SaaS PPC campaigns includes:

  • Continuous testing of ads, keywords, and website landing pages to maximise performance.
  • Ongoing optimisation and analysis of bid prices, keywords, ad copy, and ad extensions to ensure peak efficiency.
  • Regular, transparent reporting and review meetings with you to discuss progress and strategise future steps.

Certified, Established & Experienced

We have been a certified Google Partner since 2013 and have managed millions of pounds worth of ad spend for our clients. You can entrust the entire process to our team, including setting up and managing the account.
 
Professional PPC & Google Ads management from JDR Group will:
 
  • Ensure you get the best possible return on investment
  • Avoid wasted spend and the wrong type of enquiries
  • Free your time up to focus on other areas of your business
 
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Get Measurable Results From Google Ads & PPC

Josh-and-Tarin-Showing-PPC-Ads-Performance

By working with JDR, you’ll be working with an experienced team that have the know-how and experience to manage and run your PPC effectively. But unlike most PPC agencies, we can also help you:

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Why Invest In PPC & Google Ads?

Many business owners dismiss Google Ads/Google AdWords. You may believe it is expensive, ineffective, or both. As with anything in business though, it’s the way that you do it which matters.

If well managed, PPC & Google Ads can have a dramatic impact on a business. Here’s how you will benefit:

It's Fast

Investing in strategies like search engine optimisation, content marketing, and social media marketing all take time to build up and see results. Google Ads is much faster – once you switch on a campaign, your ads will start showing up in search results within minutes

It's Fast

You Have Control Over Where The Money Is Spent

You can control when your ads are shown (for example just 9-5 Mon-Fri), which locations your ads show in, for which keywords, and which products/services you promote. This allows you to prioritise products services according to seasonal demand, to the capacity of your business or based on profitability/return.

You Have Control Over Where The Money Is Spent

It Improves Your Brand Recognition

Even if people don’t click on your ads, being seen at the top of the search results can improve brand recognition for you and have long term benefits for you.

It Improves Your Brand Recognition

It's Completely Measurable

With the right systems in place you can track how many times your ads show (and when, and where), how many times they are clicked on, how much they cost per click, how many people then convert (by making an enquiry or purchase) and also how many of your enquiries go on to buy/order from you. This means you can genuinely measure your return on investment, unlike most forms of marketing.

It's Completely Measurable

Why Work With A Google Ads & PPC Management Agency?

Managing PPC and Google Ads takes time, knowledge and expertise. Not every business has this experience, time or skill in-house. Running Google Ads yourself will usually cost more in:

  • Wasted budget – Google Ads has many pitfalls that can lead to wasted money
  • Higher costs per click (due to lower quality scores)
  • Lost revenue from missed sales (due to ineffective advertising)
  • Opportunity cost – the time you spend trying to learn or manage Google Ads is time you are not using to grow your business

Having an experienced, professional agency set up and run your Google Ads frees your time up. It also gives you more confidence that your investment will be as effective as possible. It will mean:

  • A better set-up account, using all the available advertising features which Google offer
  • Better reporting and measurement – so you can see what is and isn’t working, and make better use of your budget
  • Alignment with your marketing strategy
  • Optimisation of your website and landing pages
  • Ads written and designed from professionals
  • More leads, enquiries and sales
  • Better (and more measurable) return on investment
Dan in a meeting
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100+ Reviews On Google & HubSpot

“Working with JDR has been a great experience so far, especially with James as our Client Success Manger. The team is always on hand to answer any questions in a clear and timely manner, making the entire campaign process smooth and efficient. JDR has provided us with valuable HubSpot training, helping us utilise the platform more effectively. Their structured campaign approach ensures we have clear guidelines to follow, and we have worked collaboratively on content creation, SEO improvements, and setting up Google and LinkedIn adverts. We’re already seeing positive results, with increased website visitors and improved SEO rankings. We’re excited to see this momentum continue and look forward to our ongoing partnership with the JDR team.”
DC Norris
“Josh Delahay has been producing quality results on our PPC efforts and has been exceptional with communication. I would highly recommend JDR!”
Callum Birkinshaw
“We are using JDR for our marketing requirements. FB, LNKDN, and Google advertising, SEO and more. They are very professional and very switched on. They are also very malleable when it comes to changing aspects of their services even at the drop of a hat. We consider them an extension of our company as if they were an in house department. Highly recommend.”
Alan Macdonald
“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”
Frances Hamilton

Case Studies

View All
How This SAAS Platform Tripled Lead Generation & Generated £1.8m In Inbound Sales Pipeline
SAAS Company

How This SAAS Platform Tripled Lead Generation & Generated £1.8m In Inbound Sales Pipeline

Digital Marketing For A Telecommunications & Security Equipment Company Before starting with JDR Group, this company did not have an established marketing strategy beyond their website. They had no CRM system, so weren’t communicating with their leads or customers as effectively as they’d like to...
Telecommunications & Security Equipment

Digital Marketing For A Telecommunications & Security Equipment Company

Before starting with JDR Group, this company did not have an established marketing strategy beyond their website. They had no CRM system, so weren’t communicating with their leads or customers as effectively as they’d like to...

Read More
How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place. It's easy to use, and the 'Professional' level of HubSpot has great flexibility and automation for a growing business...
HubSpot Migration

How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service

HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place. It's easy to use, and the 'Professional' level of HubSpot has great flexibility and automation for a growing business...

Read More

Book A Call

Book an initial 30-minute online chat with Andy to find out:

  • How we can help you achieve your goals

  • How you can improve your sales and marketing

  • And get useful, actionable tips & advice

Google Ads & PPC Management Frequently Asked Questions

Don't people just ignore ads on Google?

Google Ads will typically have a click rate of 2-5% - so yes, the majority of the search traffic will skip past your ad to the organic results, but as it is pay-per-click, you don’t pay anything for the people that do this. You only pay for the people that actually click on your ad, and this can result in hundreds, thousands or even tens of thousands of extra visitors to your website who are searching for your products or services.

How much does it cost to run Google Ads?

There are three elements: The cost of managing the account, the cost per click, and the total daily/monthly ad budget – and each vary according to industry, keywords, and the goals of the campaign. You have complete control on your budget, and can start with as little as £1 a day, and increase/reduce change budgets in real time so you can respond to the changing needs of your business. But once there is a profitable return on investment and you are making money from the new customers generated from the ads, it doesn’t actually cost you anything in real terms.

Does Google Ads actually work?

The answer is ‘yes’ – companies spend billions on Google Ads each year, which they would not do if it didn’t work. Running Google Ads will guarantee you more website traffic, and almost always produces conversions. The challenge is getting to a point where those conversions produce a positive return on ad spend, which is where effective ads management is needed.

Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

JDR how to attract win keep and grow customers free guide

Do You Want More Customers For Your Business?

This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable. 

You will discover how to:

  • Attract your ideal customers to your website
  • Generate high numbers of qualified leads & enquiries
  • Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

Why Choose JDR As Your SaaS PPC Management Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

With JDR Group as your SaaS PPC agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

 

We know that you don't just want a SaaS PPC Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.

As a business coaching company originally, we know how to grow companies - and can help you grow yours.

Let's Start A Conversation Today

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