How To Correctly Use Emojis In Business
Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for you …
Google's Latest Search Updates
It's Google's 20th anniversary, and to celebrate they have released a whole new array of search updates. 1. Activity Cards If you've searched for and …
Four Reasons Why You Should Encourage Word Of Mouth Advertising
While we may live in a ‘digital age’, word of mouth is still one of the most effective ways of getting your business known and building your brand. Th …
Facebook vs Google
Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer …
Email Marketing Optimisation Hacks
While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a …
Creating A Content Plan: The Simple Way To Focus Your Team's Efforts & Perspective
The concept of content marketing isn't rocket science. Fundamentally, it's all about providing something of genuine value to your target audience in t …
4 Proven Ways To Increase E-commerce Conversions
With Amazon sitting pretty in the trillion dollar business list, it’s no secret that e-commerce is taking over the retail market. Many businesses are …
Constructing A Successful SEO Strategy
Today, the internet is a significant platform for businesses, as information is available at the click of the button. Studies have shown that online s …
Advanced Google Analytics Tools: How To Test Website Performance
Google is constantly updating and evolving various tools to help people and businesses test website performance. The latest round of updates is no exc …
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10 Steps To Boost Customer Retention
The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater R …