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What Is B2B SEO?
B2B SEO isn’t about chasing clicks or vanity metrics—it’s about reaching decision-makers, building trust, and generating qualified leads that turn into real business. Unlike B2C, where purchases can be quick and impulsive, B2B sales cycles are longer, more complex, and involve multiple stakeholders.
That’s why B2B SEO requires a completely different approach. You need content that speaks to specific pain points, keywords that align with high-intent searches, and a strategy that supports lead nurturing throughout the buyer journey.
Working with a typical SEO agency might get you traffic—but working with a B2B SEO agency like JDR Group ensures that traffic turns into meaningful conversations, leads, and sales.
Our SEO Services
Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.
Local SEO
We can help you rank on page one in your area. Our tailored strategies ensure your business stands out in local searches, driving more traffic and increasing visibility in your community.
Ecommerce SEO
Get your eCommerce store noticed with our expert eCommerce SEO services. We can help your products rank on page one of search engines, to increase visibility, drive traffic, and boost sales.
International SEO
Get found globally with our expert international SEO services. We specialise in optimising your website to rank on page one of search engines worldwide.
Social Media
Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.
PPC
Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast, and get a measurable ROI.
Content Marketing
Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.
Email Marketing
B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.
JDR Group's B2B SEO Services
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We’ve been delivering SEO results since 2007, navigating every Google algorithm change and industry shift. For the past decade, we’ve focused on helping B2B companies generate more leads, shorten sales cycles, and grow consistently through proven inbound marketing strategies.
We don’t just understand SEO, we understand the B2B buying journey.
Whether you're targeting business owners, IT directors, procurement managers or C-suite decision-makers, we know how to create SEO strategies that align with complex sales processes and long-term business goals.
Our B2B SEO Services
Our B2B SEO services are tailored to your market, sales cycle, and target audience. As part of your strategy, we can provide:
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B2B marketing strategy – clear plans that align SEO with your wider business goals
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On-site SEO – optimise every page for search intent, relevance, and conversion
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Technical SEO – fix site issues that block search engines or hurt user experience
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Link building – secure high-authority backlinks from trusted industry sources
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Content creation – develop insightful, authoritative content that supports your sales process
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Social media marketing – boost content reach and brand awareness in key B2B channels
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Conversion rate optimisation (CRO) – turn visitors into enquiries with better UX and messaging
Whether you're selling software, professional services, industrial products or consultancy, we’ll build a tailored B2B SEO strategy that brings the right prospects to your website—and converts them.
Part Of Your Wider Marketing Strategy
Our Approach To B2B SEO Services
At JDR Group, we know that successful B2B SEO isn’t about ticking boxes—it’s about building a strategy that’s tailored to your business, your market, and your sales process. That’s why our approach starts with a deep understanding of your goals, your customers, and the way you generate revenue.
We create SEO strategies that reflect the complexity of B2B buying journeys, targeting decision-makers with the right messaging at the right stage of the funnel. From keyword research to content planning and conversion optimisation, everything we do is aligned with your wider marketing and sales strategy.
Our team carries out in-depth market analysis to uncover opportunities, benchmark competitors, and identify the tactics that will deliver the greatest impact for your business. With a combination of technical SEO, on-site optimisation, strategic content, and CRO, we help you attract the right kind of traffic—and turn it into qualified leads.

Case Studies
JDR Average Results Reviewed Before & After - 3 Year Progress
How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service
HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...
How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads
Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...
Book A Call
Book an initial 30-minute online chat with Andy to find out:
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How we can help you achieve your goals
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How you can improve your sales and marketing
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And get useful, actionable tips & advice
SEO Frequently Asked Questions
SEO stands for search engine optimisation, and is sometimes also called organic search marketing. It is the process of adapting your website so that you get found when potential customers search for you, your products or your services online. The focus is usually Google, as the UK and the world’s largest search engine. It can also include Bing, Yahoo, as well as smaller search engines and some country-specific search engines like Yandex and Baidu.
Your website won’t automatically come up in Google or other search engines. Without investing in SEO your website won’t show up as high, or for as many different keywords/searches as it could.
When we run SEO reports, we often see websites which are missing even the basics of SEO. Business owners are often surprised that their website designers haven’t done these. But designing a website and getting a website found in Google are two different skills.
Our programs range from a few hundred pounds per month to several thousands of pounds – it all depends on the results you want, the complexity of your site, and whether you want to target just your local area, or internationally.
To get an instant quote, read our guide to digital marketing costs and pricing, and use our free campaign budget calculator.
While there can be some quick wins, SEO is a long term and ongoing investment – and is best approached as such. Read 'How Long Does SEO Take' for a more in-depth explanation.
Google looks at thousands of individual rankings factors, including backlinks, on-page optimisation, signals from social media, technical factors, website load speed, and visitor behaviour. SEO involves working at all of these areas to give you the best possible chance of ranking for your target search phrases.
Attract, Win, Keep & Grow Customers
With a complete sales & marketing system

Do You Want More Customers For Your Business?
This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable.
You will discover how to:
- Attract your ideal customers to your website
- Generate high numbers of qualified leads & enquiries
- Automate your sales and follow up process to convert more leads into new customers
Simply confirm your details and get instant access to your free copy!
Why Choose JDR As Your B2B SEO Agency?
Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world
With JDR Group as your B2B SEO agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:
A tailored programme for the unique needs of your business
Expertise and experience (read our case studies, and read our reviews to see for yourself)
A team who are as passionate about growing your business as you are
We know that you don't just want an SEO Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.
As a business coaching company originally, we know how to grow companies - and can help you grow yours.




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