Inbound Marketing Agency Leeds

HubSpot Onboarding Accrediated JDR Group

Are you looking for an Inbound Marketing Agency in Leeds? Does your business lack the time and resources to get the most out of your marketing?

JDR Group are one of the UK's Inbound Marketing Agencies - An Elite HubSpot Partner. We have a proven system to help you:

Get more leads for your salespeople
Grow brand awareness & raise your company profile
Convert more of your leads into sales

On average, our clients get a 7.54x increase in leads and a 2.91x increase in website traffic - in their first 12 months.

So if you want a consistent flow of leads, and a system for following up and converting those leads into sales, then book a call with us today.

3,000

Businesses Helped

650

Businesses Onboarded With HubSpot

1,000

Websites Built

Traditional marketing tactics include advertising, PR, trade shows and exhibitions, and hiring salespeople to cold call. There is still merit on these tactics but in general we are seeing that:

Exhibitions are losing footfall and have a high cost
Prospects are increasingly avoiding cold calls and spam emails
People are skipping and ignoring adverts

Today, buyers want to research their purchases for themselves. They use search engines extensively, as well as social media platforms to watch videos and read articles to find solutions to their problems and learn more about products and services they are considering buying.

Inbound marketing is a methodology, which is about helping your buyers find and discover you, and providing them with the information they want, when they want it. It involves four steps:

Attract

Creating online content which acts as a magnet, drawing targeted prospects to your website.

Convert

Optimising your website and using compelling offers to give you a regular flow of leads and enquiries.

Close

Nurturing your leads with automated email workflows and giving your sales team qualified opportunities which they can convert.

Delight

Convincing customers to become advocates, building loyalty and leading to referrals.

Content

Think of your business as a publisher. Creating articles, e-books, videos, images and other media tools, that are either useful or entertaining to your target market. Convincing them to want to share and building trust with your ideal customers.

Context

Delivering this content should be personalised and targeted depending on location, device, demographics or past behaviour. Think of the personalised recommendations you get when logging in to your Amazon account. They are in the context of your previous purchases.

Why work with an Inbound Marketing Agency?

Technology has changed the way people buy. Buyers no longer have to rely on salespeople for the information they need – they can research products, services and companies online. They can find other options, read reviews, and get feedback and recommendations through social media channels. Research shows that today:

89% of people research purchases online
88% of buying decisions are influenced by online reviews
B2B buyers are now 57% through the purchase decision before engaging with a sales rep

As a method of marketing there are a number of benefits to inbound marketing:

It has long-lasting results

Most forms of marketing lack any long term benefit. By investing in inbound marketing you are investing in ‘digital assets’ for your business. The articles, ebooks, videos you create can be useful and found in Google for years and years into the future. The email list you build will also be an important and profitable database for you for years into the future, as can the audience you grow, the social media following, the authority you build in your website and the brand awareness you grow – all of these will have long lasting benefits to your business.

It adds value to your business

Having a consistent, reliable flow of enquiries coming in to your business makes your business more valuable. In the same way the ‘digital assets’ you build have long term benefits, they also add to your businesses ‘digital balance sheet’ – and make your company a more attractive proposition to would-be-buyers. Indeed, we’ve had clients who have sold their businesses where their online presence has been the primary driver for the buyers. So if you’re starting to think about your exit plan, then inbound marketing should be a part of it.

Elite Level HubSpot Expertise

Using HubSpot, you will always know exactly what your marketing is doing for your business. But that’s not all, HubSpot can help you sell to, and service new customers more effectively.

With JDR, you’ll be working with an Elite HubSpot Partner, and the leading HubSpot agency for SMEs in the UK.

From initial onboarding through to training, integrations and website design, JDR can help you get the most from this incredible platform.

Learn More

“Having worked with the JDR team for over three years now, that period speaks volumes for what they have achieved for us.”

Mike Coates

“We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”

Derek Bennett

“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”

Lewis King

“IC2 CCTV & IC2 Distribution have been working with JDR for almost a year and have been very pleased with the improvement in results that we are achieving through our marketing / Ad campaigns. We particularly appreciate our monthly catch up meetings with John Skidmore, which give us the chance to evaluate our results and implement change where necessary. All in all a very good first 12 months.”

Frances Hamilton

“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”

Shaun McCluskey

“JDR have helped Premier Forrester immensely. We are a small business that are experts at what we do, marketing certainly isnt that! JDR not only act as our marketing experts, but occasionally stray into business coaching by challenging what we are doing to maximise their impact. Special mention to John Skidmore, always does what he says and demonstrates he really cares about his clients businesses and plays a vital role in helping them succeed”

Mike Gee

“JDR did a great job transforming the marketing for the small business that I run. At every point they explained the reasons behind their strategy and then gave their advice on the best course of action. Then we enacted a plan and monitored the results, so I could see my business leap up the organic google search rankings. We also used Linkedin to target individuals with the right profiles more specifically as I run a fairly niche business (surveying equipment). John, my account manager, was available through the process for ad hoc advice as well as the regular monthly meetings and clearly knew his stuff.”

Matt Lacey

Case Studies

View All

3 Year Results

JDR Average Results Reviewed Before & After - 3 Year Progress

HubSpot

How This Company Moved To HubSpot For Their Sales, Marketing & Customer Service

HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place...

Accountancy

How This Accountant Grew Their Revenue £1m & Got A 5x Increase In Leads

Over the past few years their practice has grown through a combination of word of mouth, purchased leads, acquisition and digital marketing...

Inbound Marketing Services FAQs

Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails. It involves creating lots of useful information for your ideal customers including articles, PDFs and videos, which answer their questions, and is educational and informative. It also involves using marketing automation to track web results and to nurture potential customers with personalised, automated emails and follow up systems. It is a method used by thousands of businesses around the world, and is shown to generate leads at a fraction of the cost of more traditional, outbound marketing techniques.

As an inbound marketing agency, we can help you:

Get more of the right enquiries - coming to you via your website
Increase awareness of your business - and raise your profile
Improve the perception of your company - and make you the ‘go-to’ experts in your industry
Increase sales - by improving your sales and follow up processes
Get a marketing strategy - and a co-ordinated marketing system that combines several different tactics into one coherent plan

Every marketing programme we put together is tailored to the needs of your particular business. This is based on your industry, competition, your goals, your in-house resources and existing agency relationships and so on.

Big companies will usually have entire department dedicated to marketing. This can include web developers, graphic designers, copywriters, search marketing specialists, social media/content marketing specialists, project managers, even videographers.

There are three ways to give your business this type of marketing resource:

Do it all in-house - there are benefits to doing all your marketing in-house. As a small business though, it is expensive - as you can't find any one person that can do every part. You either need to try and find one highly-paid superstar, or (more likely) 3-4 individuals. When you hire in-house, there is an investment of your time too. You have to manage, train and support these team members.
Hire multiple agencies - you could have several marketing agencies working for you. This could include a web design agency, an SEO agency, a Google Ads agency, a marketing consultant, and a social media marketing agency.
Hire JDR Group - with JDR you get an all-in-one, done-for-you marketing service. It's all in one place, with one point of contact.

A typical marketing programme with JDR will cost a similar amount to hiring an in-house marketing person. Instead of getting one person, though, you are getting an entire marketing department.

You can learn more in this video and also use our digital marketing cost calculator to get an instant idea of budget. To get a tailored quote book a call with us.

There are three main outcomes from working with us:

Get more leads – we will increase website traffic, and increase inbound lead generation
Market to your database – we will help you build a new opt-in database of people who have an interest in your product or service, and we will help you market to your existing database
Get more sales – we are not just a marketing agency, we know and understand sales and can help you develop your sales system and salespeople to be more effective at converting the leads you get into sales

The approach is:

Fully measurable – we believe fully in testing and measuring every element of your sales and marketing
Consistent – you see steady, reliable growth that builds and gets better and better over time
Sustainable – you will be investing in digital content ‘assets’ (a bit like the difference between paying rent and paying a mortgage, by investing in content the articles and guides we produce will be around and helping you for years to come)

We don’t do forecast reports as I have yet to see one that accurately predicted future results – but we can share some examples of client results (in our case studies section), and we also recently completed an analysis of our average results over the first 12 months.

On average, we increased website traffic by 191% and the number of leads/enquiries each month by 654% for our clients.

The majority of our clients are small and medium sized business owners – people who have little or no time. So we have designed our approach to require as little input and time from you as possible, but there will still need to be some. After the first month, however, your time commitment will be for the review/reporting calls and meetings themselves, and to read/review the content we create for you.

Learn more in this video 'How much time is involved from us?'

We write content for many different industries – including software, construction, manufacturing and business services. We have a 2-step approval process, and work closely with you to get to know your business and your customers, and our articles are extensively researched.

Get a more comprehensive answer to this question in our video 'How do you write content for us?'

At the start of every campaign, clients often feel like this – After careful consideration into the industry in which you operate, you will see that there are hundreds of stories to tell – even in a so-called ‘boring’ industry!

Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

JDR how to attract win keep and grow customers free guide

Do You Want More Customers For Your Business?

This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable.

You will discover how to:

Attract your ideal customers to your website
Generate high numbers of qualified leads & enquiries
Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

Inbound Marketing in Leeds: Increase Your Lead Generation 7.5x (In Just 12 Months)

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