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How To Strengthen Your Company’s Unique Selling Proposition (USP)
Your Unique Selling Proposition (USP) is what defines the uniqueness of your business in a competitive marketplace. In other words, it’s what distingu …
Digital Marketing Strategy For New Businesses In 10 Easy Steps
For a business starting out, the prospect of attracting the right type of customers, with the value you need to grow your enterprise, can be daunting. …
Lead Generation 101: How To Improve The Value Of Your Sales Enquiries
As a business owner, whenever you engage a person using a marketing technique – e.g. email marketing, an online advert etc – that person becomes a lea …
5 Marketing Ideas for Small Businesses To Consider In 2020
The ruthlessly competitive business environment for SMEs means any edge can be a huge advantage. Getting your marketing right could massively boost yo …
5 Inbound Digital Marketing Tips For Construction Companies in 2020
The days when online marketing was a non-issue for the construction sector are gone. The power of the Internet is now being harnessed at every level o …
Using LinkedIn for Lead Generation – Sales Navigator vs. LinkedIn Professional
As the world's largest professional social network, LinkedIn membership can bring profound benefits to any business development strategy. The platform …
Boost Sales Using Content Marketing
Investing in marketing is the foremost way to increase sales and revenue for your business. One of the most effective ways of promoting your products …
Get More Leads, Enquiries & Sales: 5 Core Principles Of Inbound Marketing
It doesn’t matter where you are or which sector you work in, Inbound Marketing is incredibly important for generating leads, enquiries and sales for y …
Which Marketing Activities Should You Prioritise For Maximum Revenue?
In today’s online world, businesses must rely on digital marketing strategies to turn leads into customers. Yet just like your customers, not all mark …
Why Marketing Is Essential In Beating Your Business Rivals
Despite the temporary lull in business activity, competition in most sectors is as strong as ever, so effective marketing is a must. Uncertain times a …