Manufacturers: How Regularly Should Review Your Marketing Strategy?
People are creatures of habit and business decision-makers are no exception. Once a strategy or way of working is in place, people tend to stick with …
8 Email Marketing Challenges And How To Avoid Them
With email marketing granting some of the best returns to be found from any marketing method, this invaluable tool cannot be ignored by your business. …
Why Your Manufacturing Business Needs Professional Marketing Expertise
Would you allow someone without any experience to service your company's vehicles, fix the electrics in your office, or produce your corporate account …
3 Reasons Why Manufacturers Need A Marketing Budget To Ensure Success
The Chartered Institute of Marketing (CIM) recommends that companies spend between 5% to 10% of their gross revenues on marketing. However, many manuf …
5 Reasons Why Email Marketing is Still So Cost Effective
It is counterintuitive to describe something just shy of turning 21 as ‘old’, but that is how many people describe email marketing. It is ineffective, …
4 Reasons Inbound Marketing Is Your Best Sales Tool
Both conventional sales wisdom and lived experience suggest that if you want something from someone you have to ask. “Customers aren’t just going to c …
What's wrong with your CRM? 4 reasons why your CRM isn't working for your business
A good Customer Relationship Management (CRM) software platform is one of the best investments you can make for your business, allowing you to take a …
The 6 Benefits of Customer Testimonials & How To Ask For Them
It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates muc …
The 8 Most Common Mistakes Business Owners Make When Getting a New Website
As your online shop front, trading address, and advertising holding, your business website is an important investment. Unfortunately, however, buildin …
Why Marketing Your Product Is More Important Than The Product Itself
When trying to promote your business, having a great product or service does not automatically guarantee success. Whether it be computer operating sys …