Why Social Media Is Bad For Your Business!
We spill a lot of digital ink on this blog singing the praises of social media as a marketing tool. In this article we want to digress and explain the …
A Quick & Easy Guide To Google AdWords Keyword Match Types
Google AdWords is a vast advertising platform and as a business owner, it can sometimes be tricky trying to find the time to learn more about the plat …
Shoestring Email Marketing Ideas for Small Businesses
In a vast, diverse but interconnected digital marketplace, email marketing is the most effective way for a small business to secure more customers. It …
What Is Google Analytics Bounce Rate & How To Reduce It
Your Bounce Rate is a good indication of how successful or unsuccessful your webpages are at capturing a visitor’s interest. By analysing the bounce r …
The Worst Advice We've Heard About Social Media Marketing
In 2017, thousands of British businesses use social media as a cheap and effective lead generation tool. Indeed, for some businesses social media has …
Fail-Proof Content Marketing Ideas For Retail Stores
It is easy to make a lot of big mistakes when creating content for a retail business. People seem to have an inbuilt spam detector, which is especiall …
4 Reasons Why Video Marketing Works For Small Businesses
The concept of video marketing sounds like it should be extremely expensive. For small businesses with a tight budget and the need to demonstrate a go …
The LEAST Effective Types of Email Marketing
With more than 294 billion emails sent daily, most of us have become experts at separating important emails from the ever-expanding barrage that threa …
Why Website Speed Is Important
We expect online information on demand. If we don’t receive a seamless browsing experience on one website, we’ll access another to get the information …
Why Will Landing Pages Make Or Break Your Marketing Strategy?
Generating organic interest is a major focus in digital marketing today. But unless you are funnelling that interest into slick landing pages, you are …