Your Marketing Department
If you want to grow your business but don’t have the luxury of a huge marketing department – we can give you a complete marketing solution, all under one roof with a partnership, consultative approach.
Automate Your Marketing
Discover the magic of automating your marketing and running parts of your sales and marketing on autopilot to increase conversion rates and grow your sales.
Transform Your Website
If your website is outdated or simply not generating leads and enquiries at the rate you want or need, then our team can create a cutting edge website, designed for lead generation that puts you in the driving seat.
Get Customers Coming To You
In today’s digital world, your buyers have access to more information than they ever have before, and as a result, the way they choose products and services has changed. We have been working with businesses like yours for more than 10 years – and we can help you attract these modern buyers to you with great online content, and then convert them into leads and nurture them into paying customers to help grow your business in a predictable, measurable way.
Business to Business (B2B) Marketing Specialists
We specialise in working with businesses that provide products and services to other businesses or organisations (i.e. business to business rather than business to consumer). Industries we worked within include:
- Specialist Manufacturing
- Industrial Services
- Legal services
- Recruitment and Training
- Accounting Finance and Consulting
- IT Services
- Business Printing and Clothing Suppliers
A Trusted & Certified Digital Marketing Agency in Derby, UK
We have made it our mission to study the top marketers in the world, find the latest technology and learn the most cutting edge marketing strategies – and then make them available to businesses like yours right here in the UK.
Meet The Management Team
An Award Winning Business Coach and entrepreneur, David is the owner and founder of JDR Group and has over 20 years experience of owning, running and managing businesses. He has coached, mentored and trained executives, directors and sales teams and features regularly on BBC Radio Derby as well as being hired to speak at conferences and events around the world.
A founder member of the JDR Group, Will is an Inbound Marketing expert and marketing strategist and has spoken at numerous events including the Derby Property Law Society and the National Marquee Hire Association. He has achieved multiple qualifications with Google AdWords, Google Analytics, and Hubspot, and is the author of ‘Local Business Marketing – Online’.
A founder member of JDR and certified Infusionsoft Sales and Marketing expert. Leanne is Responsible for delivering client results as well as overseeing the day to day running of the company, Leanne is a leading expert in SEO, Direct response Marketing, Website conversion and Marketing Automation.
Jarrad is a highly experienced search marketer and Google AdWords certified professional. He manages a number of client campaigns, provides invaluable technical expertise and also oversees the website design and development team.
Shirley is an experienced manager and co-ordinates our marketing campaigns. She has expert knowledge of email marketing, CRM systems, copywriting and direct response marketing
Business Development Manager
Andrew is a Marketing Graduate from Manchester who, since joining JDR, has consulted with thousands of businesses on their marketing. Andy is able to audit and assess your current marketing to pinpoint areas of weakness and also areas of opportunity for you and your business.
Online Marketing Specialist
Daniel has worked in Marketing for over 10 years having studied Design and Marketing at University. Using his vast knowledge and experience, Daniel has managed hundreds of successful online marketing campaigns for companies both Business to Business, and Business to Consumer.
Internet Marketing Specialist
Andrew works with clients to plan, implement and manage website design and online marketing projects. You can see him speaking at our events, and he can provide guidance and support at every stage in your online marketing campaign.
Latest from our Digital Prosperity Blog
TikTok is the latest social media trend, with over 500 million downloads on Google Play and the App Store, and over 1.5 billion active users each month. Although the platform has had a bad rap in recent months and is – currently at least – primarily a private user network, as a business owner you may be considering how useful it is as a sales and lead generation tool. In many ways, TikTok is in the same position as Twitter and YouTube were in 2010/11, with a suite of features that were useful to businesses in principle, but without a large and active community of business users.
As a business owner, all talk of customer journey mapping boils down to one consideration – although prospects have different priorities, expectations, and objections, the goal is to convert them into (preferably repeat) paying customers. The customer journey simply describes what happens at each point of engagement between the customer and your business. This can include anything from how customers locate your business (offline or online), what occurs during a transaction or visit, how they are treated by your staff, or what they say about your brand online after, before or during the process. Mapping the ideal customer journey is beneficial for SMEs and bigger companies alike. It is an objective, methodical way of determining the expectations of customers, which then allows you to improve customer experiences.
The popularity of LinkedIn Video has skyrocketed, since native video was launched on the platform in 2017. LinkedIn reports that video content has grown faster than any other type of content on its website. Apparently, people are twenty times more likely to re-share video content from LinkedIn - compared to other platforms - and five times more likely to engage with other LinkedIn members after viewing it. If written content is still King on LinkedIn, video is definitely its Crown Prince.