
Overcome the Biggest Marketing Challenges in Fire & Security
Many fire and security companies already invest in salespeople, SEO and ads, but growth often stalls without a clear marketing system. Without the right approach, you risk:
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Struggling to stand out when competitors offer similar services
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Failing to reach the real decision-makers in commercial and industrial markets
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Missing out on local search opportunities by not ranking highly in Google
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Inability to measure ROI and prove which marketing activities work
A good website and a sales team are not enough on their own. You need a proven marketing system that differentiates your services, generates the right enquiries, builds trust with prospects, and clearly shows what’s working. That’s exactly what we deliver.
5 Ways We Help Fire & Security Businesses
Over the years, we’ve worked with fire protection companies, CCTV and alarm providers, security firms and more. Here’s how we can help:
Differentiate your services
We make you stand out with professional branding, websites, and campaigns that highlight what makes you unique.
Get more & better leads
We use targeted ads, SEO, and conversion optimisation to attract the right enquiries from homeowners, facilities managers and business owners.
Dominate Google
We’ve been helping businesses rank locally on Google for decades, and we also run precision campaigns to reach commercial decision-makers.
Build trust & credibility
We showcase your accreditations, certifications, case studies and reviews so prospects feel confident in choosing you.
Know what's actually working!
We give you the reporting, automation, and attribution you need to track results, avoid wasted spend, and grow without overwhelming your team.
A Sales & Marketing System For Fire & Security Businesses
JDR Group specialise in B2B services companies. Our approach creates a systematic, consistent and measurable return and helps you to adapt to a fast-changing world with increasingly digital-aware buyers and customers.
This can include targeted marketing to help you open and win big new accounts. It can include helping you to generate business from LinkedIn (very important for B2B services), and from email marketing.
Industries We've Worked In
We have experience in a wide range of B2B service industries, including:
Printing, Packaging And Point Of Sale
Corporate Clothing & Workwear
Fire Protection
Office Supplies & Stationery
Transport, Haulage & Logistics
Recycling & Waste Management
Office & Industrial Cleaning
CCTV & Security
Business Utilities
Document Storage
Air Conditioning
Wholesale/Distribution
Our Digital Marketing Services
Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.
Inbound Marketing
Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails.
Content Marketing
Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.
Email Marketing
B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.
Website Design
Website design & development - with a difference. Don't just get a new website, get a whole new online marketing strategy for your business.
SEO
Get found in the search engines with our professional SEO services. Whether your business operates locally, nationally or internationally we can help you get to page one.
Social Media
Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.
Paid Social Ads
We craft targeted, data-driven social media campaigns that drive real results and maximize ROI. Our expertise ensures your brand reaches the right audience at the right time.
PPC
Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast.
Strategy
Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.
Conversion Rate Optimisation
Improve your website performance with conversion rate optimisation services. Increase your marketing return on investment and boost your bottom line.
Display Advertising
Targeted advertising on the Google Display Network including YouTube video advertising, remarketing and banner advertising. Get reach and brand awareness on a budget.
Marketing Automation
Put your marketing on autopilot & create an automated pipeline of enquiries for your business. Marketing automation strategy, technical set up and implementation services.
Case Studies
How This Family-Run Air Conditioning Contractor grew to 81 website enquiries a month
How This European Freight & Logistics Company Generated 1,933 Online Enquiries
This is the case study of a European transport & logistics company providing freight services within the UK, and from the UK to mainland Europe. A very traditional business, they were sceptical about the idea of generating new business via their website. All their new business was generated through word of mouth, and from their network of salespeople working out in the field.
Digital Marketing For A Telecommunications & Security Equipment Company
Before starting with JDR Group, this company did not have an established marketing strategy beyond their website. They had no CRM system, so weren’t communicating with their leads or customers as effectively as they’d like to...
Book A Call
Book an initial 30-minute online chat with Andy to find out:
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How we can help you achieve your goals
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How you can improve your sales and marketing
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And get useful, actionable tips & advice
JDR has provided us with valuable HubSpot training, helping us utilise the platform more effectively. Their structured campaign approach ensures we have clear guidelines to follow, and we have worked collaboratively on content creation, SEO improvements, and setting up Google and LinkedIn adverts.
We’re already seeing positive results, with increased website visitors and improved SEO rankings. We’re excited to see this momentum continue and look forward to our ongoing partnership with the JDR team.”
Attract, Win, Keep & Grow Customers
With a complete sales & marketing system

Do You Want More Customers For Your Business?
This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable.
You will discover how to:
- Attract your ideal customers to your website
- Generate high numbers of qualified leads & enquiries
- Automate your sales and follow up process to convert more leads into new customers
Simply confirm your details and get instant access to your free copy!
Why Choose JDR As Your Digital Marketing Agency ?
Work with the UK's leading inbound agency for fire & security businesses - and one of the top HubSpot partners in the world
With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:
A tailored programme for the unique needs of your business
Expertise and experience (read our case studies, and read our reviews to see for yourself)
A team who are as passionate about growing your business as you are
We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.
As a business coaching company originally, we know how to grow companies - and can help you grow yours.



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