SaaS Content Marketing Agency and Services UK

HubSpot Onboarding Accrediated JDR Group

For SaaS businesses, publishing articles, e-books, whitepapers, and videos on a consistent basis is one of the most effective ways to build your online presence and achieve significant growth. This strategic approach allows you to:

Grow your website traffic with highly relevant prospects.
Increase the number of qualified leads, enquiries, and sales coming directly to you.
Attract more educated and interested enquiries who are already familiar with your solutions.
Raise the profile and authority of your SaaS business within your industry.
Improve sales conversion rates by nurturing leads with valuable information.
Enhance customer retention and generate valuable word-of-mouth referrals.

3000

Businesses Helped

650

Businesses Onboarded With HubSpot

1000

Websites Built

Content marketing is, essentially, the creation and distribution of consistent high-quality aimed at your ideal customers, which is relevant and valuable to them.

In 1897, John Deere (a tractor manufacturer) decided the start publishing a magazine called The Furrow. Rather than sending out tractor brochures to farmers who may or may not be in the market for a new tractor, they instead provided a magazine full of useful and interesting articles about farming. The magazine is still going to this day, and is one of the oldest examples of content marketing.

In today’s digital world, however, you don't need printing presses or the distribution network of a physical magazine – blogs and social media channels allow you to publish and promote content quickly and at no cost.

Content creation does not just mean blog articles, however, it can also include:

Today's busy professionals largely ignore traditional adverts and interruptions. Instead, they seek control over their buying journey, turning to online resources to research potential solutions, evaluate products, services, and suppliers for themselves. Content marketing for SaaS businesses leverages this shift by providing your prospective customers with the precise information they are actively seeking.

Publishing regular, high-value articles and content is, in our experience, the most reliable and sustainable way to consistently grow your SaaS website traffic over the long term. This strategy significantly improves your website’s search engine rankings for relevant SaaS keywords, helping you get found for more and more specific Google searches. Crucially, it also builds your credibility, establishes your SaaS company as a trusted expert, and positions you as the 'go-to' provider in your specialised field.

Improve Your Website SEO

Google loves fresh content, and your articles and videos can attract links as well as letting you build internal links. All of these factors help your website rise up in Google, so you get found by more potential buyers.

Help New Customers Find You

By increasing the range of keywords you are found for in Google searches.

Improve Your Website

You will look more credible to potential customers, employees and partners if you have plenty of fresh, informative content.

Improve Your Social Media And Email Marketing

If your social media posts and emails are sharing useful information (instead of self-promotion), you’ll get a better response.

Grow Your Database

You can create resources you can offer as ‘lead magnets’ – in other words, information you give away when people sign up to your email list.

Get Long Term Results

Each new piece of content can be seen as an asset for your business which will still be useful many years from now. By consistently creating content, you are adding more and more digital assets for your business.

Highly technical businesses including many technology and engineering businesses with a very technical customer base.

Niche industries with a very specialised product/service and long buying cycles.

Highly regulated industries including the financial services sector.

Localised businesses that operate in a small geographic area.

E-commerce businesses looking for online sales rather than getting enquiries.

The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.

You need a content marketing strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.

To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.

“Had a fabulous experience working with JDR. I engaged them in supporting a company I work at as MD. The company needed to revitalise it's marketing and starting a content marketing approach. We spent a lot of time outlining the project requirements best approaches, strategies and tactics. Content marketing is no quick fix approach and the companies that promise this are simply lying (in my humble opinion) JDR never promised a quick fix or to transform the company over night, they promised and delivered a well thought out, long term sustainable marketing approach. I was also able to ask for support and help on sales. Would highly recommend."

Martin Rodgers

“I am part of the team at TSG Asssociates LLP. We have been working with JDR for some time. Rhys Laven is a particularly frequent contact there for myself and the two of us develop marketing content together. I have found that Rhys displays the same characteristics as his colleagues at JDR, being very knowledgeable, efficient, patient, a great communicator, a first rate team player and a great pleasure to work with.”

Bob Mark

“Leanne at JDR is brilliant! She has worked with me on 2 website builds so far, both with Hubspot integration. I have learnt so much from our monthly training sessions which has enabled me to continuously improve our content marketing strategy for the businesses. She gives us vital marketing support and has a wealth of Hubspot knowledge and expertise that we rely on.”

Anne-Marie Adams

“Expert team providing fantastic advice and guidance leading to a terrific great new website and associated digital marketing content and approach for the business. Already providing new leads within weeks of implementation. Thanks to the whole team!”

James Farrell

SAAS Company

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Telecommunications & Security Equipment

Digital Marketing For A Telecommunications & Security Equipment Company

Before starting with JDR Group, this company did not have an established marketing strategy beyond their website. They had no CRM system, so weren’t communicating with their leads or customers as effectively as they’d like to...

HubSpot Migration

How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service

HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place. It's easy to use, and the 'Professional' level of HubSpot has great flexibility and automation for a growing business...

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You will discover how to:

Attract your ideal customers to your website
Generate high numbers of qualified leads & enquiries
Automate your sales and follow up process to convert more leads into new customers

Simply confirm your details and get instant access to your free copy!

SaaS Content Marketing Agency: Fuel Your Growth with Strategic Content

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Content Marketing will:

Improve Your Website SEO

Help New Customers Find You

Improve Your Website

Improve Your Social Media And Email Marketing

Grow Your Database

Get Long Term Results

Maximize Your ROI with Strategic ContentMarketing Done for You

Boost Your Content's Impact with StrategicContent Marketing Plan

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Case Studies

How This SAAS Platform Tripled Lead Generation & Generated £1.8m In Inbound Sales Pipeline

Digital Marketing For A Telecommunications & Security Equipment Company

How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service

Attract, Win, Keep & Grow Customers

With a complete sales & marketing system

Do You Want More Customers For Your Business?

Why Choose JDR As Your SaaS Content Marketing Agency?

Work with the UK's leading inbound agency for SME's - and one of the top HubSpot partners in the world

A tailored programme for the unique needs of your business

Expertise and experience (read our case studies, and read our reviews to see for yourself)

A team who are as passionate about growing your business as you are

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