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B2B Marketing To Grow Your Machinery & Equipment Sales Business

Growing a successful machinery or equipment business relies on more than technical know-how, you need a steady pipeline of qualified buyers who trust your products, your expertise, and your service.
Inbound marketing helps you showcase your experience, demonstrate the value of your machines or systems, and position your company as the trusted choice in your industry. It raises your profile, helps build trust with procurement teams, and supports your sales team with better-quality leads.
Since 2004, we’ve worked with manufacturers, distributors, and B2B equipment suppliers across the UK. From industrial and construction machinery to catering and processing equipment, we understand the sales cycles, technical complexity, and challenges that come with selling high-value equipment.
Digital Marketing for Machinery & Equipment Companies:
More Than Just a Website
If you're like many industrial businesses, you’ve likely invested in a professional website, but that may be where the marketing ends. Many firms rely heavily on word of mouth, trade shows or sales teams, with little proactive lead generation happening online. Often this is down to time pressures or a lack of clarity on what actually works in digital marketing for B2B.
End-to-End Content & Promotion
Our team can plan, write, publish and promote expert-level articles, case studies and videos for you, building your profile on LinkedIn and other social media platforms, and help you stay in touch with your network through email campaigns and newsletters.
Transparent, ROI-Focused Marketing
With targeted online lead generation strategies, we can help you get qualified enquiries and meetings with potential customers - and can track and measure every part of the sales and marketing process to give you the confidence that you are getting a return on investment.
When you work with JDR Group, you get more than a marketing agency, you gain a dedicated digital marketing team. We help you compete with much larger companies, but at a scale and cost that makes sense for your business.
And by working with our team, you'll have a single, co-ordinated digital marketing strategy - with all of your online marketing planned and done for you in one place.
Our Digital Marketing Services
Know exactly what you're looking for? Then choose from the one of services below. If not, we offer a free initial consultation - we will review your website & marketing and make recommendations for you. We also have a guide to digital marketing costs & pricing if you want to get an idea of budget first.
Inbound Marketing
Inbound marketing is a method of attracting clients and prospects to you rather than chasing after them or trying to interrupt them with cold calls, ads or cold emails.
Content Marketing
Build an audience, grow your traffic and get people to love your business with content marketing. Our team will plan, create, publish, optimise and promote regular content for you.
Email Marketing
B2B Email marketing is a direct and cost effective way to keep in touch with existing customers. With purchased mailing lists you can also generate targeted new leads.
Website Design
Website design & development - with a difference. Don't just get a new website, get a whole new online marketing strategy for your business.
SEO
Get found in the search engines with our professional SEO services. Whether your business operates locally, nationally or internationally we can help you get to page one.
Social Media
Build brand awareness & engagement with our social media management services. We can help you reach, inform & entertain with your social media marketing.
Paid Social Ads
We craft targeted, data-driven social media campaigns that drive real results and maximize ROI. Our expertise ensures your brand reaches the right audience at the right time.
PPC
Pay-Per-Click Advertising including Google Ads - set up & fully managed for your business by a certified Google Partner agency. Drive new leads & sales fast.
Strategy
Work one-on-one with a sales and marketing strategy consultant. Get a defined digital marketing strategy to achieve your goals & attract your ideal customers.
Conversion Rate Optimisation
Improve your website performance with conversion rate optimisation services. Increase your marketing return on investment and boost your bottom line.
Display Advertising
Targeted advertising on the Google Display Network including YouTube video advertising, remarketing and banner advertising. Get reach and brand awareness on a budget.
Marketing Automation
Put your marketing on autopilot & create an automated pipeline of enquiries for your business. Marketing automation strategy, technical set up and implementation services.
Book A Call
Book an initial 30-minute online chat with Andy to find out:
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How we can help you achieve your goals
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How you can improve your sales and marketing
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And get useful, actionable tips & advice
Case Studies
How This SAAS Platform Tripled Lead Generation & Generated £1.8m In Inbound Sales Pipeline
Case Study: Machine Manufacturers Go From 10 Leads A Month To 100+, Generate £29m+ in Sales Pipeline
This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve through trade shows/exhibitions...
How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service
HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place. It's easy to use, and the 'Professional' level of HubSpot has great flexibility and automation for a growing business...
Attract, Win, Keep & Grow Customers
With a complete sales & marketing system

Do You Want More Customers For Your Business?
This free guide gives you a complete digital marketing and sales system that is predictable, measurable and ultimately, profitable.
You will discover how to:
- Attract your ideal customers to your website
- Generate high numbers of qualified leads & enquiries
- Automate your sales and follow up process to convert more leads into new customers
Simply confirm your details and get instant access to your free copy!
Why Choose JDR As Your Marketing Agency?
Work with the UK's leading inbound agency for machinery & equipment sales companies - and one of the top HubSpot partners in the world
With JDR Group as your inbound marketing agency, you'll get the support of an entire marketing team, following proven systems, and access to the modern technology and tools your business needs to achieve your goals. You'll also get:
A tailored programme for the unique needs of your business
Expertise and experience (read our case studies, and read our reviews to see for yourself)
A team who are as passionate about growing your business as you are
We know that you don't just want an Inbound Marketing Agency. You want more leads, more sales - and that means a better strategy, website conversion, multiple marketing channels, a proper system to convert leads into sales, automated follow up systems, and a way of tracking and measuring it all.
As a business coaching company originally, we know how to grow companies - and can help you grow yours.



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