3 Things to Avoid When Working With a Marketing Agency
Marketing and business success go hand-in-hand, so it is vital to have a good agency in your corner. Marketing agencies all promise similar results — …
How to Tell a Convincing Story About Your Brand to Convert More Leads
Content is still king when it comes to making sales. However, all the blog posts, social posts, and landing pages your business produces are just dry …
Get More Leads - How to Improve Your Website Conversion Rate
Many businesses need to improve the conversion rate of their websites. Your site might attract lots of visitors, but that counts for little if this do …
In House Vs. Outsourcing Marketing to an Agency
The big question for companies considering online marketing in today’s flexible working world is whether to invest in having a marketing function in-h …
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Loyalty Programmes – Do They Work?
It is a little known fact that new customer acquisition is five times more costly than retaining existing customers. Moreover, your current customers …
Spooky Season Is Upon Us! Here are 5 'Frightfully' Good Tips To Help Your Business Get More Sales!
Spooky season is upon us, and in any normal year kids old and young would be brushing up their fancy dress costumes for a fun evening of trick or trea …
What Should Your Business be Spending on Marketing in 2021/22?
Most businesses are not like Apple, Tesco or Sky, with huge advertising budgets available to them each year. This is why, particularly in today's unce …
Why The Covid-Recovery Is The Best Time To Scale Up Your Spend On Digital Marketing
If you're an SME, there's a good chance that your marketing budget has come under scrutiny since the coronavirus pandemic. Nonetheless, during crisis …
What Is TikTok And How Can You Use It To Grow Your Business?
TikTok is the latest social media trend, with over 500 million downloads on Google Play and the App Store, and over 1.5 billion active users each mont …
How to Match Your Customer Journey With Customer Experience
As a business owner, all talk of customer journey mapping boils down to one consideration – although prospects have different priorities, expectations …