Inbound Marketing For SAAS Company [Case Study] - How This SAAS Platform Tripled Lead Generation & Generated £1.8m In Inbound Sales Pipeline
This is the case study of a niche, cloud-based platform in the financial sector. It is one of a small portfolio of software and consultancy businesses …
7 Digital Marketing Strategies For Manufacturers
The manufacturing sector has faced serious challenges since 2020. Adaptation is key to survival and that applies to business across all manufacturing …
Why Now Is The Best Time To Raise Your Digital Marketing Game
2022 is shaping out to be an interesting year. As the first ‘normal’ year since 2019, it is an exciting and optimistic time, and many businesses are e …
Why No Other CRM Comes Close To HubSpot In Terms Of User Experience
HubSpot CRM is the best sales-focused customer relationship management platform for SMEs, hands down. HubSpot CRM outperforms its direct competitors o …
4 Google AdWords Hacks To Boost Your SME’s Profits
Many SMEs are terrified of Google Ads (formerly Google AdWords), even if they are confident in other areas of digital marketing. The pay per click (PP …
Think Marketing Automation Is Just For Large Companies and Agencies? Think Again.
The goal of any type of automation is to increase throughput and efficiency in high volume processes. So, for instance, an automated manufacturing pro …
9 Tips For Generating High-Quality Leads
You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. …
5 Ways Your Website Design Affects Your Bottom Line
A well-designed website is essential for generating leads and building your revenues online, and unfortunately, the opposite is also true: a poorly de …
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How To Choose A CRM - The Ultimate Business Owners Guide
A Customer Relationship Management (CRM) system is a powerful business management platform in which all interactions with customers and prospects are …