The PRIMO-F Business Model And The Marketing Problem In Most Small Businesses
The PRIMO-F Business Model, also known as the FiMO/RECoIL Model, is an enhanced form of SWOT analysis that was developed by Durham University Business …
4 Easy and quick ways to grow your email list
One of the best ways to succeed in digital marketing is to nurture prospects through an email list, progressively providing them with the information …
Derby's bid to be crowned UK City of Culture makes the JDR Group proud!
After two years of remote work, we are delighted to be back in our JDR office in Pride Park, Derby. We have been proud to call Derby our home since 20 …
Sales Navigator vs LinkedIn Premium: What's The Difference?
There are three main types of LinkedIn account: the basic free account, then LinkedIn Premium, and Sales Navigator. The free account features the basi …
CRM: A Beginner's Guide for Small Business Owners
A Customer Relationship Management (CRM) system is a software platform that helps businesses record and manage communications with their prospects and …
6 Things I love About Boohoo's Online Marketing
boohoo.com are an online fashion retailer, they rely solely on their online stores. Because of this their marketing, especially their online marketing …
How To Get Your SME Growing On LinkedIn
Establishing a credible presence on LinkedIn is a crucial first step to driving traffic to your website, building connections with valuable buyer pers …
Driving Traffic Using LinkedIn - This Is How To Do It!
LinkedIn is a powerful networking platform but to make sales is normally necessary to direct traffic from LinkedIn to your website, where you can nurt …
5 Ways Your B2B Business Can Beat The Frustration Of Competitor Price Wars
It may feel that sometimes the only way to compete with larger businesses in your sector is to offer lower prices, but this kind of ‘race to the botto …
Make A Great First Impression! What Does A Good LinkedIn Connection Request Look Like?
Success on LinkedIn hinges largely on the number and quality of your connections, so a lot rests on how you approach prospects when making a LinkedIn …