3 Reasons Why Manufacturers Need A Marketing Budget To Ensure Success
The Chartered Institute of Marketing (CIM) recommends that companies spend between 5% to 10% of their gross revenues on marketing. However, many manuf …
5 Reasons Why Email Marketing is Still So Cost Effective
It is counterintuitive to describe something just shy of turning 21 as ‘old’, but that is how many people describe email marketing. It is ineffective, …
4 Reasons Inbound Marketing Is Your Best Sales Tool
Both conventional sales wisdom and lived experience suggest that if you want something from someone you have to ask. “Customers aren’t just going to c …
What's wrong with your CRM? 4 reasons why your CRM isn't working for your business
A good Customer Relationship Management (CRM) software platform is one of the best investments you can make for your business, allowing you to take a …
The 6 Benefits of Customer Testimonials & How To Ask For Them
It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates muc …
The 8 Most Common Mistakes Business Owners Make When Getting a New Website
As your online shop front, trading address, and advertising holding, your business website is an important investment. Unfortunately, however, buildin …
Why Marketing Your Product Is More Important Than The Product Itself
When trying to promote your business, having a great product or service does not automatically guarantee success. Whether it be computer operating sys …
4 Reasons To Set A Dedicated Marketing Budget In The New Financial Year
If you haven’t done so already, the start of the financial year 2022/23 is the ideal time to establish a dedicated marketing budget for the coming 12 …
Marketing Email 101 Part 2: Create & Send Effective Emails Your Customers Will Want To Respond To!
In a previous article, we discussed ways you can improve the open rate of the sales emails you send to your prospects. In this article, we assume you’ …
Will Buying Extra Domain Names Boost Your Website's Search Engine Rankings?
As business growth specialists with more than 10 years of experience with search engine optimisation (SEO), we're often asked if there's any benefit t …