Content Marketing for Law Firms | JDR Group – Specialists in Legal Marketing

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Content marketing is the consistent creation and sharing of helpful, relevant information that answers your clients’ questions and showcases your legal expertise—without being pushy or sales-focused.

The concept isn’t new. As far back as 1897, John Deere started publishing The Furrow, a magazine offering useful farming advice rather than sales brochures. It positioned them as the trusted authority in their space, and it’s still running today.

Fast forward to now, and content marketing is faster, easier, and more cost-effective than ever. With blogs, videos, social media and email, your firm can now publish high-quality content regularly, without needing a printing press or a publishing team.

Legal buyers today don’t rely on cold calls or respond to advertising like they once did. They want to feel in control. Most will go online to research a legal issue, look for guidance, and compare firms before ever picking up the phone.

Content marketing helps your firm show up during that research phase—providing answers, building credibility, and creating trust before they even speak to you.

In our experience, publishing regular content is the most effective long-term way to grow a law firm’s website traffic and generate sustainable, high-quality leads. It helps improve your search engine visibility, supports your rankings across a wide range of keyword searches, and positions your firm as the expert of choice in your area of law.

Improve Your Website SEO

Google loves fresh content, and your articles and videos can attract links as well as letting you build internal links. All of these factors help your website rise up in Google, so you get found by more potential buyers.

Help New Customers Find You

By increasing the range of keywords you are found for in Google searches.

Improve Your Website

You will look more credible to potential customers, employees and partners if you have plenty of fresh, informative content.

Improve Your Social Media And Email Marketing

If your social media posts and emails are sharing useful information (instead of self-promotion), you’ll get a better response.

Grow Your Database

You can create resources you can offer as ‘lead magnets’ – in other words, information you give away when people sign up to your email list.

Get Long Term Results

Each new piece of content can be seen as an asset for your business which will still be useful many years from now. By consistently creating content, you are adding more and more digital assets for your business.

The internet is a ‘noisy’ place – if you want your content to cut through and get noticed then you need a plan. Thousands of business owners and marketers blog regularly and see little or no tangible benefits because either the strategy is wrong or, more commonly, there is no strategy at all.

You need a content marketing strategy for your business overall, and a strategy for each individual piece of content. To ensure its success, you would benefit from implementing a promotional and customer traffic strategy plan and then a conversion strategy so that there is a commercial benefit.

To find out more, let’s start a conversation - you can book a call with one of our experts using our online diary link. There’s no cost and we can provide some free initial advice as well as discuss your options with you. So let’s talk - Click here to book a call with an expert.

“It’s been a pleasure working with Rhys Laven and Danielle Connell from the JDR Group.Rhys has done a great job planning and structuring the content—always clear, thoughtful, and receptive to feedback. I really appreciate the way he guided me through improving the content to make it more effective and aligned with our goals.Working with Danni has been just as enjoyable—she’s approachable, responsive, and ensured we stayed on track throughout the process. Her updates were always well-presented, with clear reporting and visibility into progress, which made decision-making easy.Thank you both for your support and for making this collaboration smooth and rewarding."

Annie Johncy

“I am part of the team at TSG Asssociates LLP. We have been working with JDR for some time. Rhys Laven is a particularly frequent contact there for myself and the two of us develop marketing content together. I have found that Rhys displays the same characteristics as his colleagues at JDR, being very knowledgeable, efficient, patient, a great communicator, a first rate team player and a great pleasure to work with.”

Bob Mark

“I can't speak highly enough about JDR Group, they came into our lives just at the right time and we have grown so much under their guidance. We recently went through a brand new website with them and having completed numerous new website launches in my time, i was concerned as to how this one would go but JDR were so on top of everything and made the process so seamless it was fantastic. Charlotte project managed like a boss and with Remy's expert coding knowledge it went really well. Never mind the rest of the team ensuring our social and ad campaigns continued to be unaffected. They are a fantastic company, full of great people who know what they are doing!”

Lucy Ratcliffe

“We're 6 months in to a long term relationship with JDR. We've been very happy with the service we've received so far. Our website redesign was achieved fluently, to a very high standard and the increase in traffic (admittedly from virtually 0) has borne results. I've dealt personally now with five or six JDR team members and all have been affable, professional, and competent. They are expert listeners and make it their mission to really understand your business goals. Overall, I think the thing I am happiest about has been the increased in strength of my companies brand, I very much look forward to what the next six months and beyond brings.”

Lewis King

“We have worked with JDR now with three different companies and have received a first class service every-time. I have also recommended the company to various friends who have been as happy with the results. They take the time to explain the various aspects of the work they do in a language I can understand and have a good understanding of my business and marketplace. I wouldn't look anywhere else!”

Shaun McCluskey

We have been working with JDR for 19 Months now on our inbound marketing campaign and the results has been absolutely fantastic. Our campaign manager Ellis is first class and has great knowledge of the industry and has been vital in directing us through the campaign thus far. When we started out with JDR we generated very little business online but I can now happily say that the majority of our business now comes via our website/inbound marketing campaign. I highly recommed.”

Derek Bennett

“I have been working with John at JDR for 9 months now, on generating blogs and SEO for our on line presence. Having used various agencies over the years I find the feedback and clarity of analysis from JDR very straight forward and easy to understand, which has resulted in a significant uplift on the ROI for our digital marketing budget, and a confidence that we are targeting the most effective actions. John really seems to understand what I am trying to achieve and is very patient with me. As a small business owner this is the first time I have had this level of confidence in my marketing spend.”

Sally Roberts

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Content Marketing for Law Firms – Build Trust, Raise Your Profile, and Generate More Enquiries

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