Are Your Sales & Marketing Teams Pulling In Different Directions? Here’s How They Can Work Together More Effectively
In a traditional business, sales and marketing departments are kept separate. This might be the way that it's always been done - but in a modern envir …
Does Using Buyer Personas Really Make A Difference To Your Sales?
You may or may not have already heard of buyer personas - but what are they really, when you move past the jargon? Here's the lowdown on what exactly …
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How To Set Realistic (But Ambitious) B2B Sales Targets
Whether you're a new start-up or you've been in the game for a while, sales targets can cause difficulties. Often they're too ambitious, ending up as …
Referral Marketing 101: How To Turn Customers Into Brand Advocates For Your Company
Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referral …
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What Leads Make The Most Valuable Customers?
Judging good sales leads is essential to business success. A steady supply of leads is invaluable, but they must also be likely to convert to sales. T …
5 Steps To Making A Stronger Business LinkedIn Profile As A Business Leader
For many business owners, their LinkedIn profile is not seen as a primary marketing platform for the business itself. LinkedIn is seen as useful for p …
Moving Out of Lockdown – Why You Should Increase Your Marketing Efforts Today
While things aren't back to normal for the UK's businesses yet, many companies are ramping up their operations again – and the good news is that the e …
From Lockdown To Recovery – How To Rev Up Your Business Growth Plans
Whether you're just beginning to get your business operations back on track or you're still being affected by lockdown measures, you may have lost gro …
Do You Really Need An Agency To Generate Leads?
SMEs face many challenges but one of the biggest is sales lead generation. Search online and you'll find a host of companies claiming to be able to he …
Make Your Sales Approaches Count: How to Deal With Gatekeepers
If you own a small or medium-sized enterprise (SME), you may still be handling sales yourself, particularly if you haven't been in business long. That …