How Businesses Should Use User-Generated Content
The rise of social media is inextricably linked to the rise in importance of user-generated content, or UGC. Traditionally, the content used in advert …
Can You Use Inbound Marketing for Recruitment?
Most businesses that use inbound marketing do so to drive sales, and it’s undoubtedly one of the best revenue-generating strategies of the digital age …
What To Include In Brand Guidelines For Your Business
One of the things we talk about a lot in digital marketing is branding. What does this mean in practice for small businesses and start-ups? When you t …
Creating High Value Content For Accountancy Firms: Blogs, Ebooks, And Webinars
As the digital economy continues to evolve, some of the traditional methods of marketing used by accountancy businesses are often no longer as effecti …
The Power Of Local SEO For Construction Firms: How To Rank Higher Locally
Most construction contractors and businesses recognise the value of digital content in attracting interest in their services. However, the majority of …
Maximising Ecommerce Sales With Christmas-Themed Landing Pages
Christmas themed landing pages are one of the most effective ways of increasing your e-commerce sales over the festive season. In this article, we wil …
How to use Christmas to increase B2B sales
The run-up to Christmas is a crazy time for a lot of B2C businesses, but is often a quiet period for B2B companies. For many B2B businesses, the coupl …
How To Use Inbound Marketing For Recruitment
Inbound marketing can be used to attract and recruit talent for your business in exactly the same way as it can attract and convert customers. Here ar …
Optimising Your Checkout Process To Reduce Cart Abandonment
Worldwide, the average cart abandonment rate for online retailers is around 70%. This is stark. It’s the equivalent of going to Tesco Extra and for ev …
Christmas Marketing Ideas For E-commerce Businesses
There are only so many ways you can wrap a Christmas present. Likewise, there are only so many ways that businesses can market their products in the r …