Breaking the Mould: The 2024 Paris Olympics And What It Can Teach Us About Digital Marketing
At the time of writing the date is Friday, 9th August 2024, and that means one thing: when I get home from work this evening, I’m going to enjoy catch …
Check Out The JDR Digital Prosperity Podcast Season Six
One of the best kept secrets of the digital marketing world is our very own Digital Prosperity Podcast, which you can listen to for free on SoundCloud …
What is the Google API Leak And What Will It Tell Us?
Google is notoriously tight lipped when it comes to the details of how their search algorithms work, which is one of the factors that makes search eng …
How Important Was Social Media In The 2024 General Election?
Social media has been an important channel for political campaigning since 2008, when it was used to great effect in the USA by the Barack Obama presi …
What Is In The Labour Manifesto For Businesses?
The general election of 4th July 2024 saw the Labour Party returned to government with a convincing 412 seats. That’s a working majority of 181 seats …
The Art Of Successful Prospecting – The Digital Prosperity Podcast – Season 6, Episode 3
The latest episode of The Digital Prosperity Podcast focuses on the art of successful prospecting and the ways to make your company stand out when try …
How To Get More Sales From Marketing - The Digital Prosperity Podcast - Season 6, Episode 2
When business owners invest in marketing, quite often it is not because they want better marketing – it is because they want more sales. But marketing …
Personalised Customer Journeys: Using Marketing Automation To Connect With Your Audience
The goal of marketing automation is categorically not to turn your marketing strategy into some sort of robotic production line. Quite the opposite. M …
The Role Of Marketing In Your Business Growth Strategy
Marketing is, unfortunately, the victim of several persistent clichés. One of these is that marketing is the domain of big advertising agencies, obses …
Building a Powerful LinkedIn Presence: A Guide for SME Business Owners
LinkedIn has around 34 million users in the UK, and of these, about 16.2%, or 6.8 million users, use the platform daily. These users include most of t …