One of the enduring criticisms of the digital marketplace is how online sales have ‘depersonalised’ business interactions. Whether or not this criticism is entirely justified or fair, it underlines the widely acknowledged fact that personalisation is the key to success in business. Customers want to feel like they are being heard and understood, and that their supplier cares about providing a quality service and genuine value for money – and personalised interactions can help build this crucial trust and loyalty.
That’s why it’s important to have the right software tools in place to ensure that your customer relationships are as strong as possible.
HubSpot's CRM platform is designed to help small businesses do just that. The CRM comes with an array of personalisation features that make it simpler to track customer interactions, manage contacts, and automate tasks so you can focus on what matters most: building profitable relationships with customers.
Contact Database
At the heart of the platform is a comprehensive contact database that stores all the information you need about each customer, such as their name, email address, phone number, and more. This allows you to quickly access the data you need when interacting with customers. You can log sales activities and view previous interactions and communications in real-time, syncing data between HubSpot and other systems so that your team has access to a single source of truth for each customer.
This makes it easier to cultivate relationships with your customers and keep track of their activity, and you can also use this data to create targeted campaigns based on customer interests or preferences.
Omni-Channel Marketing Support
HubSpot's CRM makes it fast and straightforward to track customer engagement and interactions across multiple channels, without having to input each transaction manually. Whether it’s through email, social media, or live chat, HubSpot's CRM allows you to monitor conversations in real time so that you can respond quickly and effectively, ensuring that customers always get the best experience possible when dealing with your business.
Marketing Automation
HubSpot's CRM also comes with powerful automation tools that streamline time-consuming processes such as lead capture (e.g. from your website or social media pages) and follow-up emails, through a series of customisable workflows. These workflows save time and shorten the sales cycle by automating ‘mundane’ follow-up tasks such as adding contacts to the CRM or sending automated Thank You emails.
You can also set up custom ‘drip feed’ email sequences for each customer segment, sales funnel stage, and even product/service category, and program them to automatically send in response to a behavioural cue from the prospect – e.g. clicking a link in a previous email, or downloading an ebook. This saves valuable time while also injecting greater transparency and visibility into the sales and marketing process.
What Next?
Overall, HubSpot CRM is an invaluable tool for any business looking to increase sales through personalised interactions with customers – and its basic tools are free to use. With its comprehensive contact database and powerful automation features, HubSpot makes it easier than ever before for businesses of all sizes to build stronger relationships with their customers and drive sales growth. To find out more, please get in touch with one of our digital marketing specialists today, or download our free Hubspot CRM Guide.
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