Business social media management can be a time pit, eating up resources without much tangible return. Unless, of course, you have the right tools at hand to manage your multiple social platforms, deliver consistent and targeted content, and track the impact of your expenditure. HubSpot has all of these tools. In this article, we’ll look at five compelling reason to give the platform’s social media tools a try.
1. Centralise your social media management!
The first advantage you will immediately experience when implementing HubSpot is the ability to integrate all your social media accounts and outreach into one dashboard. Instead of spinning plates jumping between Facebook, Instagram, LinkedIn and Pinterest, you can schedule, publish, and monitor all your posts, content, and adverts from your HubSpot account. This saves countless hours each month flipping between platforms and helps to align your content strategy across all channels, increasing both efficiency and ROI.
2. Better time management
HubSpot allows you to queue a week or more’s worth of social posts in one sitting, with a publication time aligned to different audience segments, so that your content reaches your buyers when they are most active and receptive to your messages. This minimises the need for live manual intervention in social media publishing and frees your team to respond to comments and likes, re-share posts from customers, and engage with social media enquiries.
3. Analytics and reporting
Without centralised analytics and reporting tools, it is difficult to know which posts are driving the most engagement, and which platforms perform the best for your company. HubSpot upgrades social media marketing from a hit-and-miss affair to a tightly honed strategy, with a variety of analytical tools and easy-to-read reports to break down your social performance across all your key metrics. This helps you to focus your content and advertising budget on the channels that deliver the best results, for the best use of your time and money.
4. Integration with your sales CRM
HubSpot’s social media tools integrate seamlessly with its CRM (Customer Relationship Management) platform, helping you track the impact of your social media campaigns on customer interactions, conversions, value, and retention rates throughout the sales funnel. If a prospect interacts with a LinkedIn post, for instance, and later converts into a paying customer, HubSpot will track that entire journey through your CRM, helping you understand the ROI of your social media initiatives. What’s more, this integration happens automatically, reducing the manual burden of admin on your sales and marketing team, and avoiding important updates being missed.
5. Scalability
All HubSpot features are designed to scale in step with your business, so if you decide to step up your social media paid advertising budget, diversify into a new platform, or increase your posting schedule, the tools have the flexibility to grow with you. This is excellent news for SMEs that might be new to digital marketing or are working with a tight budget that may increase in capacity over time. HubSpot gives you the versatility to start small and to experiment with different strategies, with the option to expand as your needs evolve.
What Next?
HubSpot is an all-in-one marketing automation and management platform with the tools you need to deliver high-impact social media content and advertising campaigns. To find out more about the HubSpot social media tools, please contact one of the specialists at JDR by clicking here.
