Like many professional service businesses, they relied heavily on referrals and word of mouth. While this had helped them build a successful practice, it also created an unpredictable cycle of busy periods followed by quieter months. Their website was eight years old, generated very little traffic, lacked clear calls to action, and wasn't attracting the right type of enquiries.
Although they had already invested in HubSpot and had created valuable guides and resources, they simply didn't have the time to implement a joined-up marketing strategy. Their goal was to move away from feast and famine, attract more commercial and developer clients, and create a predictable flow of qualified inbound enquiries that would support long-term growth.
We designed a tailored marketing programme to help them achieve exactly that.
Following competitor analysis, keyword research, and business analysis, we designed a tailored marketing programme focused on replacing inconsistent referrals with a predictable inbound marketing system.
Key achievements include:
Here’s how we did it:
After conducting a competitor, keyword, and business analysis, we designed a tailored marketing programme that included:
Although the practice had built an excellent reputation, their website did not reflect the quality of the business. It had become outdated, wasn't structured around the needs of prospective clients, and lacked the content and conversion strategy needed to support long-term marketing success.
Some of the biggest issues included:
So before launching any SEO or lead generation activity, we completely redesigned the client's website.
We designed and built a completely new website on the HubSpot platform, to support lead generation and the long-term marketing growth they needed.
The web design project included:
The new website then became the foundation for everything that followed...
That goal has been achieved.
Over a twelve-month period the website generated 399 enquiries, with lead quality steadily improving as the SEO campaign matured. The team regularly comments that they're receiving more qualified enquiries than ever before, with many leading to genuine project opportunities.
The website has become one of their most valuable business development assets, creating opportunities even when referrals naturally fluctuate.
SEO has become one of the biggest drivers of growth.
From a relatively small online presence, the practice now ranks for approximately 2,300 organic keywords, including multiple number one positions for commercially valuable searches.
The business also ranks highly across numerous affluent location-specific searches, helping attract exactly the type of clients they wanted to target.
One of the most exciting developments has been the firm's visibility within AI-powered search.
Their website now regularly appears within Google's AI Overviews for relevant architectural searches, while referrals from AI search platforms consistently exceed 100 visitors per month, making them one of the strongest AI search success stories across our client base.
This visibility isn't simply generating traffic.
It is producing genuine business opportunities.
Recent enquiries have included a multi-million-pound residential project, and several high-value sustainable building projects that found the practice through AI and organic search.
March 2026 became one of their strongest months ever, with almost 7,000 website visits, while organic search has generated almost 24,000 visits over the previous year.
Direct traffic has also increased significantly, demonstrating growing brand awareness alongside stronger Google visibility.
Instead of relying on expensive advertising or unpredictable referrals, the website is now consistently attracting prospective clients who are actively searching for sustainable architectural services.
Content has played a major role in the campaign.
JDR Group have planned, written and published regular & consistent articles answering the questions their ideal clients are asking. These articles support their SEO strategy, demonstrate expertise and attract visitors throughout the buying journey.
The content also performs well on social media.
One individual LinkedIn post generated more than 72,000 impressions and drove hundreds of visitors back to the website, helping strengthen both brand awareness and lead generation.
Moving the website into HubSpot has provided benefits far beyond marketing.
The team can now easily update projects, publish new content, manage landing pages and monitor enquiries without relying on external developers for every website change.
Marketing automation nurtures prospects through the buying journey, while the CRM provides a clearer view of opportunities and sales activity.
The client has described the flexibility of HubSpot as a major advantage and an investment that continues to deliver value.
Alongside generating more traffic and enquiries, we've helped the business develop a much more structured approach to marketing.
Today they have:
Most importantly, they're no longer relying solely on referrals to fill their pipeline. They now have a marketing system that consistently attracts new opportunities while strengthening their reputation as one of London's leading sustainable architecture practices.
When this client first approached us, they wanted to escape the uncertainty of feast and famine trading by creating a more reliable source of high-quality enquiries.
Through a combination of strategic website development, HubSpot implementation, SEO, content marketing and lead generation, they've transformed their online visibility.
Today they rank for around 1,600 keywords, generate thousands of website visitors every month, receive hundreds of enquiries each year and are even attracting clients through Google's AI search results.
Most importantly, they now have a predictable inbound marketing system supporting the continued growth of their business.
Since 2004, we have developed a marketing system designed to help you get more leads, build and market to a database and, ultimately, get more sales.
To start the ball rolling, request a FREE review of your current website & marketing or book a call with one of our experts to see how we can help your business.