Before working with us, they were already pretty happy with their marketing. They liked their website, had a reliable PPC consultant, and their website generated a lot of leads. Overall, the business was going well, but nevertheless, they wanted to make it even better.
When designing a custom marketing programme for them, we wanted to retain the parts of their marketing which were already working, which meant keeping the current website, and working alongside their PPC consultant. What was missing, however, was an SEO strategy, consistency with creating new website content and social media marketing, and a lack of any email marketing (which was a big opportunity for them as they had a large database).
Further developing their digital marketing by working with JDR has had the following benefits:
Following our initial analysis and review of their goals, we created a tailored marketing programme specifically for them. As their outsourced marketing agency, our goal was to create an effective inbound marketing strategy for them that would generate more traffic and inbound leads.
This programme included:
Here are some of the most significant results from the marketing programme (so far):
With paid search (via Google Ads) working well, we were confident they'd get even better results from achieving high organic rankings in Google.
So we've been implementing an ongoing SEO programme which has increased their domain authority score from 15 to 25, and meant they are now found in Google for 1,363 different keywords and search phrases - more than triple the amount they had at the start.
During the same period, their organic traffic levels have also increased by 80.1%.
We put in place a programme of ongoing content marketing, focusing primarily on writing and publishing articles to the blog on their website, in order to get found for more keywords in Google, to keep the site fresh and up to date, and to build authority.
As you can see from the report above, one post alone has attracted 6,171 new visitors to the site, and overall blog traffic has been steadily building, now contributing nearly 1,000 visits to the website every month.
Email marketing allows this client to reach thousands of people with just one email campaign.
We've now sent 123,003 emails with strong open rates (25.2%).
Here is the growth in quarterly website traffic:
From Q4 2023 to Q1 2025, just over a year, the growth in visitors to the website has been a staggering 145.5% - more than double.
This growth has been driven primarily through 'free' traffic, rather than by paying for ads - it has been through SEO, email and organic social media posts.
From 97 in month one to 230 early in 2025, there has been a significant growth in inbound leads driven from the website.
Their website, while getting plenty of enquiries, was outdated, uneditable on a custom CMS platform. Any changes had to be sent to the website hosts to implement. This resulted in poor SEO, ongoing website errors and extensive (and expensive) development.
So, after a year of working with the existing site, we agreed to build a new website on the HubSpot website platform. The new website is performing just as well as before, but now they can easily edit and change pages without having to submit support tickets or pay anything extra. Below is a short video showing the editing platform available with a HubSpot website:
In their pursuit of further growth, this business is still looking to increase sales, grow their business and hire more staff. We are working with them to develop other marketing channels, to improve brand awareness, and to develop a unified approach towards marketing and content.
The aim is to go from being a regional window and door supplier to one with national reach, to expand the product range, and to focus on future-looking products, such as automation and technology.
This is a case study we're really proud of, and a client we're looking forward to helping achieve more future success.
Since 2004, we have developed a marketing system designed to help you get more leads, build and market to a database and, ultimately, get more sales.
To start the ball rolling, request a FREE review of your current website & marketing or book a call below with one of our experts to see how we can help your business.