Pardot is a popular marketing automation platform from the developers of Salesforce. For Salesforce users, Pardot offers a convenient segue into the efficiency and productivity benefits of a full-scale marketing platform.
But before investing in Pardot, businesses shouldn’t ignore the main player in the field of marketing automation – and the platform that, in many ways, blazed the trail for more recent applications – HubSpot.
In this article, we present a brief comparison of the pros and cons of HubSpot and Pardot, in order to help businesses make an informed choice. For further information, and for bespoke advice tailored to your sales goals, please get in touch with one of our marketing specialists today.
Pardot and HubSpot are probably the two most popular marketing automation platforms on the market today, and the reason for this is their shared reputation for reliability, high performance, versatility, and mobile friendly access. Pardot is built along the same lines as Salesforce, with a range of ‘clouds’ focusing on specific areas of sales and marketing. This helps users organise their sales and marketing funnel into functions and areas of responsibility.
There is also a very strong emphasis on automation. Using Pardot to its full potential will liberate a lot of time spent on manual and repetitive functions, while enabling your sales and marketing team to pursue larger numbers of leads, in less time.
Like Pardot, HubSpot is an excellent lead management and automation platform but, unlike Pardot, HubSpot has a broader focus on integration, customer service, and content strategy. It is the all-inclusive, rounded approach taken by HubSpot, as well as its integration potential with a wide range of useful third-party applications (e.g. WordPress), that make the platform a more versatile sales tool for most businesses – especially those that do not currently use Salesforce.
At JDR, we use a variety of marketing strategies to get the best results and ROI for our customers, including making extensive use of marketing automation solutions. We are one of the country’s leading HubSpot specialists and are also certified in several other leading marketing automation platforms.
We are committed to helping businesses find the best fit for their business model, budget, and growth strategy, so please get in touch today to find out more.
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