Many businesses face the same challenge: not enough time to manage enquiries, run marketing campaigns, nurture leads, and drive consistent sales. The volume of data and the complexity of modern marketing can make it hard to know where to focus. Often, opportunities are missed simply because the insights are buried under too much information.
HubSpot’s AI tools, including the OpenAI Connector, offer a more efficient way to work. As the first CRM to integrate ChatGPT for deep research, HubSpot helps businesses make sense of their data and take action quickly. This is not a future concept. It is available now and already helping companies like yours improve how they operate and grow.
Here’s how HubSpot AI can help you manage your data more efficiently:
HubSpot’s OpenAI Connector links directly to your CRM. It allows you to ask questions about your data using plain language. Instead of building reports or searching through spreadsheets, you can ask for specific insights, such as identifying your highest-value leads or grouping customers by industry or deal size.
This makes it easier to spot opportunities, prioritise the right contacts, and support decision-making with accurate, up-to-date information. It is a useful tool for businesses that want to save time on manual research while improving the quality of their marketing and sales strategies.
With better insight into your contacts and customers, you can create marketing that speaks to the right people. Instead of broad campaigns with low response rates, you can build focused strategies that support higher engagement and better conversion.
HubSpot AI helps you understand what matters to your audience, so you can develop content, nurture sequences, and sales approaches that reflect their needs and behaviour. This can lead to better use of your marketing budget and more effective lead generation.
At JDR Group, we use a structured approach to help turn these insights into clear marketing actions. From content creation to traffic generation and lead follow-up, we support the process end-to-end.
Some businesses are cautious about investing in marketing, especially if they have had poor results in the past. One of the advantages of HubSpot AI is that it only uses your own CRM data. Your information stays secure and is not shared or used to train external AI models.
In addition, every part of the process can be tracked. At JDR Group, our "Test, Measure & Analyse" approach means we monitor leads, enquiries, and sales to show you exactly how your marketing is performing.
If your current approach is not delivering the results you want, it may be time to try something different. With HubSpot AI and support from our team, you can gain better insight, use your time more efficiently, and focus on strategies that support growth.
Contact us today to find out how we can help integrate HubSpot AI into your business.
Alternatively, download our free HubSpot Marketing Automation Guide today to discover how to make the most of HubSpot's powerful tools.