What Are Title Tags, Meta Tags, And Alt Tags - How Do They Impact Search Engine Optimisation?
What are these for?
Search Engine Optimisation (SEO) is about making your website in such a way that it’s optimised for Google, so that your pages and structure are accessible and can be indexed perfectly. It’s about ensuring that Google knows what your website is about and what phrases to rank your website under.
Without conventional SEO your website will never perform to its true potential and could be inhibited drastically. Google has a mission statement to provide the most relevant, interesting results in response to people’s search queries. If your website meets those criteria, your website has a better chance to be returned by Google when people are looking for your services.
Our solution will ensure correct keyword optimisation of background coding which you can’t see on the site, including:
- Title tags
- Meta description (and meta keywords)
- Alt tags (image tags)
Some of these changes will be seen on your website, including:
- Header (H1 tags)
- Page links and internal links
- Text (includes writing additional copy for specific pages)